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Melissa Nowakowski Melissa Nowakowski

Lightlife Ditches Egg, Goes Entirely Vegan with New Reformulated Products

Lightlife, the brand known for its plant-based hot dogs, goes fully vegan with reformulated products!

The brand, already a carbon-neutral company, has done a complete overhaul on 19 of its plant-based products, removing carrageenan, maltodextrin, and egg from their entire line-up. The move comes as Lightlife furthers their commitment to simpler, more sustainable, better tasting plant-based ingredients.

“Lightlife sells a whopping 21 million products each year, so we’re excited to offer people improved items that taste great and that they can feel good about eating,” said Dan Curtin, President of Greenleaf Foods.

The updated products will be hitting shelves this month and include Smart Dogs, Gimme Lean Sausage, Smart Meatballs, Smart Tenders, Smart Ground (Original and Mexican), and Smart Sausage (previously made with egg!). In the final round of testing, the new products received high marks in taste, as well. The new Smart Dog was overwhelmingly preferred compared to previous versions.

Lightlife products are available in major retailers nationwide, including Walmart, Target, Whole Foods, and more. For more information and where to find products near you, follow the brand on Instagram (@LightlifeFoods) or check out Lightlife.com.

Melissa Nowakowski

@extra.vegan

Melissa has been vegan for three and a half years and is a self-proclaimed pizza and doughnut enthusiast. Has anyone tried combining the two yet? A public relations executive—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she donates her time to HIT Living Foundation dog rescue and spoiling her cat, Waffles.

Articles by Melissa

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