The popular plant-based chicken products will be available at select Whole Foods locations starting this month.
Starting this month, Whole Foods Market shoppers across the US will have increased access to delicious, nutrient-dense meat from plants that’s better for the planet—including the number one chicken-from-plants product in the country, Impossible Chicken Nuggets.
Expanding Access to Sustainable Plant-Based Chicken Choices
In an exciting collaboration, Impossible Foods and Whole Foods Market have joined forces to make Impossible Chicken From Plants available across select Whole Foods Market locations in the US. This partnership marks a significant milestone in expanding consumer access to sustainable food options that are both delicious and planet-friendly.
Whole Foods Market shoppers can now enjoy the highly acclaimed Impossible Chicken Nuggets, described as tasting as good or better than animal chicken nuggets in consumer taste tests. Additionally, Impossible Chicken Patties, preferred by 61% of consumers over a leading animal chicken patty, will also grace the freezer aisle alongside their spicy counterparts.
Nutritionally Superior, Environmentally Conscious
Impossible Chicken products offer high-quality protein and fiber without the cholesterol, and with up to 35% less total fat and up to 60% less saturated fat compared to their animal counterparts. Moreover, choosing Impossible Chicken contributes to significant reductions in water consumption, land usage, and greenhouse gas emissions compared to traditional animal chicken.
Peter McGuinness, president and CEO of Impossible Foods, said, “Launching in Whole Foods Market is a proud moment that’s been a long time coming. Impossible Chicken will now be broadly available and distributed in retail across America—we can’t emphasize enough the impact this will have on the consumer, the category, and the planet. We’re already available in tens of thousands of retail stores across the country, and working with Whole Foods Market allows us to reach even more shoppers. They’re more conscious about their wellbeing and the environment, and are seeking delicious, nutritious food options that match their lifestyle. We look forward to Impossible Chicken being added to their weekly grocery lists.”
Courtesy of Impossible Foods
A Step Toward a More Inclusive Future
As the fastest-growing major meat-from-plants brand in US retail, Impossible Foods aims to make plant-based options more welcoming and approachable to flexitarians and meat-eating consumers. This collaboration with Whole Foods Market signifies a pivotal moment in reaching a broader audience and further growing awareness of sustainable food choices.
Look Out for Bold Red Packaging
Shoppers can anticipate spotting Impossible Chicken products in their iconic bold red packaging in the freezer aisle of select Whole Foods Market locations in the coming weeks. With this partnership, enjoying delicious, planet-friendly meals has never been easier or more accessible.
For more information, visit ImpossibleFoods.com.
