Impossible Foods' newest product has earned certification from the American Heart Association's Heart-Check Food Certification Program.
Impossible Foods, a pioneering plant-based food company, has achieved a significant milestone with its newest product, Impossible Beef Lite. This innovative beef-from-plants has earned certification from the American Heart Association’s Heart-Check Food Certification Program. The certification underscores the nutrition credentials of Beef Lite, catering to health-conscious consumers while meeting stringent criteria for heart-healthy foods.
The Heart-Check Mark: A Beacon for Health-Conscious Consumers
In a marketplace teeming with options, deciphering truly nutritious products can be challenging. The American Heart Association devised the Heart-Check Mark as a beacon for consumers navigating health-conscious choices. With health and wellness ranking as a top consideration for 84% of grocery shoppers, the certification aids in simplifying decisions.
Impossible Foods’ New Beef Lite
The American Heart Association recommends reducing saturated and eliminating trans fats to lower the risk of cardiovascular diseases. Impossible Beef Lite stands out for its low saturated fat content, 0 grams of trans fat, and a remarkable 75% less saturated fat compared to lean ground beef from animals. Moreover, it is cholesterol-free, packs 21 grams of protein, and serves as a source of essential nutrients.
Peter McGuinness, CEO and President at Impossible Foods, said, “Earning this certification from the American Heart Association is a really important milestone for both Impossible Foods and the rest of the plant-based meat category. Nutrition is a core priority for all of our products, but Beef Lite was designed specifically to appeal to consumers who are even more health-conscious. As more and more consumers are seeking to make choices that are better for themselves and for the environment, we need to make sure they understand the holistic benefits of meat from plants. The Heart-Check Mark is an important validator and we’ll wear it proudly.”
Impossible Foods’ innovative approach to plant-based meat production is evident in the careful selection of ingredients. The blend of high-quality soy protein and coconut oil not only replicates the nutritional profile but also the taste, texture, and overall culinary experience that meat-eaters enjoy.
Courtesy of Impossible Foods
Revolutionizing the Food Industry
Through a decade-long dedication to revolutionary food science, Impossible Foods continuously improves its plant-based meat products. This evolution ensures both superior taste and nutritional value, surpassing animal-based counterparts and solidifying its position as a leader in the market.
Impossible Foods’ Beef Lite stands as a prime example of the company’s dedication to creating delicious, nutritious, and sustainable plant-based alternatives, providing consumers with a compelling choice for a healthier lifestyle without compromising on taste.
Visit ImpossibleFoods.com for more information.
