You Can Now Get Vegan Filet Mignon Shipped to Your Door
Get ready to add filet mignon to your #WhatVegansEat posts, because Juicy Marbles may be new on the scene, but they’re joining the plant-based meat game in a big way!
Recently launched in 2020, Juicy Marbles founders Tilen Travnik, Luka Sincek, and Maj Hrovat have created the very first line of raw, marbled plant-based steaks, starting at the top with filet mignon. The team of technologists and microbiologists behind the new venture have been able to closely mirror muscle texture and marbling by aligning and layering fibers with all-natural ingredients using the patent-pending and cheekily named, Meat-o-ramic Reverse Grinder 9000. Hooray science!
“The biggest challenge was getting the right fiber alignment and intramuscular fat structure—the marbling. The most expensive steaks in the world are known for their lush marbling. It takes a lot of energy and a rare breed of cow to attain that. With plant meat, we control it and, thus, over time, can scale up our steak production and bring down the price. Eventually, we’ll be able to make the most premium meats attainable for everyone,” explains Luka Sincek.
The plant-based meats, boasting over 20g protein per steak, are geared toward home chefs, and come raw and unseasoned so that the cook or grill master in charge can adjust to their liking. The new steaks are currently available through a testing program on the Juicy Marbles website, with shipping offered to the 48 continental US states and throughout Europe.
As for their fun and unique take on social media and marketing? Don’t have a cow—it’s all in good fun as the company doesn’t take themselves too seriously and encourages playfulness in their growing fanbase. For more information on Juicy Marbles, visit juicymarbles.com or follow @JuicyMarbles on Instagram.
Melissa has been vegan since 2017 and is a self-proclaimed pizza and doughnut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she donates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles.
More from VegOut
Vegan Mexican Restaurant and Wine Bar Opens in NYC’s Chelsea Market
This month, New York’s historic market welcomes Pia, a restaurant featuring plant-based Mexican fare with natural wine pairings.
14 Vegan Haircare Brands We’re Obsessed With
Revamp your hair routine with these cruelty-free products.
Vegan Jewish Delis and Bakeries Across the US
From Los Angeles to New York, these vegan Jewish businesses make nostalgic plant-based sandwiches, sides, and pastries.
Vegan Night Market Comes to San Diego
Burgers, nacho boats, and hard kombucha hope to attract steady crowds at this environmentally friendly vegan night market.
Ben & Esther’s Vegan Deli to Open Oceanside Location This Summer
A vegan New York-style deli is bringing cold cuts to South Oceanside.
These Vegan Cookies Are Better Than Grandma’s
Snag a few bags of Tate’s Bake Shop’s new vegan cookies!
AAPI-Owned Vegan Restaurants, Food Trucks, and Pop-Ups in LA
From donuts and ice cream to burgers, dim sum, and sushi, there are so many great items to try from these businesses!
The Best Vegan Food Trucks in America
These food trucks are rolling into town with some of the best vegan eats!
Sustainable Period Underwear Brand Proof Expands to Walmart
The sustainable leak-proof period underwear will be available at more than 4,000 Walmart stores nationwide beginning May 14.
Tabitha Brown’s McCormick Seasoning Launches at Stores Nationwide
Customers will be able to find the popular seasoning in retailers nationwide this June.
AAPI-Owned Vegan Food Brands to Support Now and Always
From meat alternatives and pasta to ice cream and cookies, there are so many great products to try from these AAPI-owned brands.
Cruel World Music Festival Food Lineup Is Entirely Vegetarian and Vegan
The days of no vegan options at music festivals are a thing of the past!
Subscribe NowOrder the magazine!