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Beyond Meat Debuts Fourth Generation Burger at Grocery Stores Across the US

The new formula improves on taste, nutrition, and health.

Beyond Meat
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Courtesy of Beyond Meat

The new formula improves on taste, nutrition, and health.

Beyond Meat, a leader in plant-based meat alternatives, has unveiled its latest innovation: Beyond IV, the fourth generation of the Beyond Burger and Beyond Beef. These new products represent a significant improvement in taste, nutrition, and health.

Beyond IV: The Fourth Generation of Beyond Meat

The Beyond Burger and Beyond Beef are now richer and juicier than ever, boasting 21g of plant-based protein per serving. What’s more, they contain just 2g of saturated fat, thanks to the inclusion of heart-healthy avocado oil. This reduction in saturated fat represents a 60% decrease from the previous version.

Avocado oil not only contributes to a healthier profile but also enhances the burger’s flavor and texture. Beyond IV products are designed to sizzle and brown beautifully, delivering that familiar, juicy beef experience without the environmental and health concerns associated with traditional beef.

Diana Stavaridis, Senior Culinary Manager at Beyond Meat, shared, “The beefier flavor and texture of our new Beyond Burger and Beyond Beef make them the perfect option to use in a wide variety of recipes. They caramelize and brown beautifully when cooked, and offer the juicy, tender culinary experience of beef. From backyard BBQs to family taco nights, we’ve designed Beyond IV to not only be our meatiest, juiciest yet but to also be quick and easy to prepare so that everyone can Go Beyond.”

Consumer feedback has been overwhelmingly positive, with testers preferring the meatier flavor and improved nutritional profile of Beyond IV.

Beyond Meat

Courtesy of Beyond Meat

Beyond IV’s Health Certifications

The enhanced nutritional content of Beyond IV has garnered recognition from leading health organizations. Both the American Diabetes Association and the American Heart Association have endorsed these products for their nutritional quality. Beyond IV is also Clean Label Project Certified, underscoring its commitment to transparency and quality.

Joy Bauer, renowned registered dietitian, New York Times bestselling author, and Beyond Meat nutrition advisor, said “I’m so excited about the new Beyond Burger and Beef because not only do they taste incredible, but they’re super nutritious. Beyond Meat has switched to heart-healthy avocado oil, which brings the saturated fat in the burger and beef down to just 2 grams per serving, and they’ve also reduced the sodium from the previous version and simplified the ingredient list. I feel proud to recommend these products.”

Embrace the Future of Plant-Based Eating

With the launch of Beyond IV, Beyond Meat continues to redefine plant-based eating. Whether you’re health-conscious, environmentally aware, or simply seeking delicious alternatives, the Beyond Burger and Beyond Beef offer a compelling option. The new version of Beyond Meat is rolling out now across the US at major grocery chains including Walmart, Kroger, Albertsons, Publix, Whole Foods Market, Sprouts, and more. Check your local grocery store for the eye-catching gold packaging and experience the future of meatless cuisine firsthand.

For more information on Beyond Meat, visit BeyondMeat.com.

VegOut Team

VegOut Team

Our team works hard to bring you engaging content to support you on your plant-based journey. We cover the best vegan food and lifestyle products, news, events, and more.

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