Black-Owned Happy Ice Opens Melrose Storefront This Saturday
Happy Ice is opening a brick-and-mortar on Melrose Avenue, and we couldn’t be more thrilled! Founded in 2017, this vegan food truck was made popular by serving refreshing and colorful water ice. What’s water ice? An iconic frozen treat from Philadelphia that fuses the creaminess of ice cream with the light, fruity flavors of sorbet––it’s the best of both worlds! At Happy Ice, they use clear biodegradable cups that showcase their vibrant rainbow scoops of goodness.
Happy Ice was founded by entrepreneur and Philadelphia native, Lemeir Mitchell. After his father was incarcerated with a life sentence in prison and his brother unexpectedly passed away, Mitchell realized how short life really is. He decided to head west and pursue his dream of becoming a notable tattoo artist in Los Angeles. Mitchell began tattooing at a shop on Melrose Avenue––where he would sleep on the floor at night to make ends meet. It was during this time that he discovered a passion for the LA food truck scene. Mitchell came up with the concept of Happy Ice as a way to introduce one of his favorite East Coast staples to the West Coast!
Using a 40-year old Philadelphian recipe and an eye-catching truck wrap design, Mitchell launched his first food truck in 2017. These brightly colored water-based desserts caught the attention of many, including customers Angelina Jolie, Post Malone, Deshaun Watson, The ACE Family, Devin Booker, Kehlani, and Lil Uzi Vert. One year after the launch of Happy Ice, Mitchell was approached by Ted Foxman who invested nearly one million dollars to expand the brand. This led to a fleet of food trucks––and now, a storefront on Melrose Avenue!
Photo credit: @firstdateguide on Instagram
The brick-and-mortar is set to open this month after many difficult delays and challenging obstacles. Most recently, Mitchell stood guard in front of his new store and passed out Happy Ice during the LA protests! “I want Happy Ice to be a symbol of unity and a better future,” Mitchell said, “our vision is for this shop to be a place of peace, happiness, and laughter. We are so excited to welcome Angelenos into our doors.”
Stop by the new Happy Ice location at 7324 Melrose Avenue for their grand opening celebration this Saturday, June 20th from 2 to 10pm––the first official day of summer! Introduce your taste buds to their mouthwatering flavors of Lucky Lemon, Blueberry Blast, Cherry Bomb, and more! They’ll also be serving up limited-edition flavors, Cotton Candy Crush and Strawberry Banana Lush. Can't pick just one? No worries! You can choose up to three flavors in a single cup––and make sure you have your camera ready because these scoops are Insta-worthy! And word has it, they’ll be releasing a vegan soft serve flavor very soon––holla!
If you can’t wait for the grand opening, track down a Happy Ice food truck to get your fix! This Friday, June 19th, they’ll be serving a special edition Black Lemon flavor for just $5 to commemorate Juneteenth. The flavor was created to symbolize the sour history of the Black community in America and the hope for a refreshing new start moving forward. 100% of the profits made on June 19th will be donated to Black organizations.
For more information on Happy Ice, visit the happyicela.com or check out @happyice on Instagram.
Allie is a writer, musical theatre performer, yoga instructor, and walking vegan restaurant directory. On any given day, you can catch her making tofu scramble, scouring Trader Joe’s for new plant-based products, or watching The Lizzie McGuire Movie! Visit her website at alexandrammitchell.com.
More from VegOut
Vegan Mob Expands to San Francisco and San Jose
Much to the excitement of those living in the Bay Area, the popular Oakland vegan soul food restaurant Vegan Mob is expanding to two new locations. A brick-and-mortar in San Jose will be located at 949 Ruff Drive and is expected to start taking pickup and delivery orders by the second week of March. The San Francisco location will be a permanent home for the Vegan Mob food truck at the intersection of Valencia and 18th. You can catch the truck Tuesdays-Sundays from 11am-9pm starting March 20th.
Coconut Bliss Launches Single Serve Vegan Ice Cream Cups
We’ve come full circle, and individual ice cream cups are officially back … veganized, of course! The popular vegan ice cream brand Coconut Bliss has announced a new line of single serve cups (sans wooden spoon), available in two of their most popular flavors: Dark Chocolate and Madagascar Vanilla Bean. The cups will come in a four-pack, and will be available on the Coconut Bliss website and at retailers nationwide.
Easy Vegan Roasted Cauliflower Soup Recipe
I love this soup because it’s creamy, savory and so easy to make. It’s hearty, healthy, and comforting. The creaminess of the white beans and the umami flavors from the miso paste and liquid smoke is really what makes this soup extra special!
Peet’s Coffee Debuts Vegan Breakfast Sandwich Nationwide Today
Peet’s Coffee just launched an all-vegan breakfast sandwich with Beyond Meat and JUST Egg—and it’s available nationwide starting TODAY!
New Black-Owned Vegan Restaurant Opens in Dallas Area
A new Black-owned brick-and-mortar has opened in Irving, Texas and we’ve got the inside scoop on the fire Southern eats!
Pinky Cole Opens Vegan Cheesesteak Concept Inside Atlanta’s Bar Vegan
Pinky Cole—founder of the renowned Slutty Vegan—has teamed up with Derrick Hayes of Big Dave’s (another popular Atlanta eatery) to open Dinkies, a plant-based cheesesteak concept.
6 Vegan-Friendly Ethiopian Restaurants in Los Angeles
If your parents ever told you to stop eating your food with your hands, Ethiopian food is for you! Injera (a spongy flatbread) comes with most dishes, and it’s absolutely encouraged and customary in Ethiopian dining to use it as a vehicle to scoop up each delicious and flavor-packed bite. Not only that, but nearly half the population of Ethiopia are Ethiopian Orthodox Christians who traditionally eat vegan on Wednesdays, Fridays, and other fasting days, totaling over 200+ days per year. We’re rounding up some of LA’s best spots to try this vegan-friendly cuisine below!
Chicago’s Kitchen 17 Now Ships Vegan Deep-Dish Pizza to All 50 States
Kitchen 17—a Chicago-based vegan pizza joint—has expanded the shipping radius for their signature frozen deep-dish pizzas. The restaurant is now offering their house-made frozen pizzas shipped to all 50 states.
Forager Project Launches New Line of Vegan Cheese
Forager Project just dropped a new line of vegan cheese using their fan-favorite probiotic cashew milk yogurt!
13 Vegan Frozen Meals for Your Busy Life
You’re busy, we get it, but you still gotta eat, and you gotta eat well. On any other night you might whip up an IG-worthy dish like the veganista/isto/istx you are or you might order your go-to Uber Eats, but not tonight. Tonight you reach into your freezer and pull out a plant-based frozen dinner that will be ready in an instant. We aren’t talking any old freezer meal; we’re talking tasty, actually-looks-like-what’s-on-the-package meals from your friendly freezer.
Subscribe NowOrder the magazine!