The Bel Group—a French company behind popular brands such as The Laughing Cow, Boursin, Merkts, and Babybel—is currently creating plant-based cheese options, and plans to release vegan mini Babybel cheeses on store shelves in the US next year. The goal to provide consumers with healthy, vegan-friendly options was inspired after Bel Group acquired French startup All in Foods, which is behind the plant-based brand Nature & Moi.
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In partnership with vegan brand Follow Your Heart, Bel Group also announced its launch of a plant-based Boursin cheese spread in Garlic & Herbs flavor, now available on Amazon Fresh.