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Bel Brands USA
Bel Brands USA
Allie Mitchell Allie Mitchell Allie Mitchell

Vegan Babybel Cheese Is Now Available at Whole Foods, Sam’s Club, Fresh Thyme, and Costco

Load up your cart with Babybel’s new vegan cheese snack.

In case you missed it, nostalgic Babybel cheese has gotten a plant-based makeover! After first making the announcement in February, Bel Brands USA has shared an update about the product’s availability. Babybel Plant-Based is now available at Whole Foods, Sam’s Club, and Costco—with more retailers anticipated to sell the product later this year.

New Vegan Babybel Cheese Snack

Babybel Plant-Based was crafted to look, feel, and taste just like the classic Mozzarella cheese wheels. The new vegan cheese snack offers a good source of calcium and vitamin B12. It’s coated in green wax to easily differentiate the plant-based version from its dairy-based counterpart. In addition, the packaging is made of 80% paper and the wrappers are certified home compostable by TUV Austria.

“At Bel Brands USA, we have a continued commitment to bringing forward great tasting cheese options that meet our consumers’ evolving needs, including expanding our portfolio to plant-based offerings. Plant-based snack cheese offerings to date lack a true dairy flavor and texture. We recognized this gap and went to work to develop this delicious snack so that every cheese lover has the opportunity to enjoy Babybel,” shared Shannon Maher, Chief Marketing Officer at Bel Brands USA.

Customers Can Now Find Vegan Babybel Cheese at Retailers Nationwide

After over a month of anticipation, consumers can now find Babybel Plant-Based at retailers nationwide. The product is currently available in six-count bags at Whole Foods and Fresh Thyme and 32-count bags at Sam’s Club and select Costco locations in the Southeast. Bel Brands USA expects to add more retailers to this list in the near future, so keep your eyes peeled!

In addition to Babybel Plant-Based, Bel Brands USA has several other new and upcoming vegan products including Boursin’s Garlic & Herbs Dairy-Free Cheese Spread Alternative, Nurishhh’s entire portfolio, and a vegan version of Laughing Cow cheese wedges (set to launch in 2023).

For more information, visit BelBrandsUSA.com.

Allie Mitchell


Allie is a writer, musical theatre performer, yoga instructor, and walking vegan restaurant directory. On any given day, you can catch her making tofu scramble, scouring Trader Joe’s for new plant-based products, or watching The Lizzie McGuire Movie! Visit her website at alexandrammitchell.com.

Articles by Allie
Allie Mitchell

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