Go to the main content

Say Oui to LA’s New Vegan Macaron Shop

Verón opens its doors in Downtown LA this Friday!

Verón macaroons
Los Angeles

Courtesy of Verón

Verón opens its doors in Downtown LA this Friday!

After teasing their brick-and-mortar location last September, Verón officially opens its doors this Friday, April 7. Say oui to LA’s new vegan macaron shop!

Vegan, Gluten-Free French Macarons

Founder Shera Fournier first launched Verón as a pop-up and online business. Her goal? To veganize the age-old delicacy without harming animals. For the past couple of years, the bakery has shipped delicious vegan, gluten-free French macarons to customers across the country and popped up locally in Los Angeles. Offering an animal-free take on the traditionally egg-heavy confection, Verón quickly grew their fan base. Which led to their newest venture—a vegan macaron shop in Downtown Los Angeles!

Founder of Verón standing in front of new location

Shera Fournier, Founder of Verón Photo courtesy of Verón

18 Vegan Macaron Flavors, Seasonal Desserts, and a Full Coffee and Tea Program

Verón’s posh new storefront features their iconic lineup of 18 vegan macaron flavors sold online—Blueberry, Earl Grey, and Passionfruit, to name a few. In addition, the shop offers multi-tier macaron cakes, extra large macarons, seasonal desserts, and a full coffee and tea program. For example, customers can pick up Easter-themed macarons shaped like bunnies, eggs, and chicks. Or they can order up cappuccinos with 3-Tier Macaron Cakes. Essentially, whatever ideas you have of noshing on vegan meringue in style, Verón has you covered!

Want to know something even sweeter? Verón’s entire Parisian dessert portfolio is achieved without gluten, dairy, eggs, soy, corn, palm oil, or artificial colors and flavors. Instead, Verón crafts macarons with ingredients like organic almond flour, sugar, tapioca, and a vegetable-based egg replacer. Lastly, Verón colors their macarons naturally using pitaya powder, spirulina, and other plant-based sources. And the buttercream filling features a housemade shortening composed of grape seed oil and cocoa butter.

Verón macaroons stacked

Variety of Verón macarons Photo courtesy of Verón

Verón’s Macaron Shop Opens This Friday in Downtown Los Angeles

Verón’s macaron shop officially opens this Friday in Downtown LA at 601 S Los Angeles St, Los Angeles, CA 90016. Stop by between 9am and 3pm to check out the new space and stock up on macarons. The earlier you arrive for Verón’s grand opening, the better chance you have to win free prizes. That’s right, the first 50 customers receive gift bags filled with goodies, and the first 100 receive a free gift with a purchase.

For more information, visit TheVeron.com.

Allie Mitchell

Allie Mitchell


When Allie responded to an Instagram post on @vegoutlosangeles a few years ago, she had no idea she’d join the coolest vegan team on the planet. An Austin native, actress, yogi, and part-time sword fighter (don’t ask!), Allie is on a mission to live her best life and inspire others to do the same. She graduated from Hussian College In Studio with a B.F.A. in Contemporary Musical Theatre + Film and currently acts, writes, and eats her way through Los Angeles.

More Articles by Allie

More From Vegout