Go to the main content Menu
Sponsored News Los Angeles
Allie Mitchell Allie Mitchell Allie Mitchell

Verón Is Opening a Vegan Macaron Shop Downtown Los Angeles

The storefront will stock over 18 macaron flavors and a full coffee program.

There are cookies and then there are French macaron cookies! The elegant and perfectly sweet confections aren’t traditionally vegan but thanks to the innovations from companies like Verón, herbivores can enjoy plant-based versions of the iconic treats. After a year of brightening customers’ days through cookie deliveries, female-owned Verón is opening a vegan macaron shop Downtown Los Angeles.

Shera Fournier of Verón

Shera Fournier of Verón is a passionate animal rights advocate and sweets connoisseur who dreamed of bringing the exciting and satisfying experience of eating French macarons to vegans in the US. Fournier spent hours upon hours in the kitchen to refine her macaron recipe—and once it reached perfection, Verón was born.

What’s in a Vegan Macaron?

Most French macarons are made with egg whites, and they’re very difficult to make—vegan or not. Fournier has found a way to use a vegetable starch-based egg replacement to achieve the same quality, taste, and texture of a classic macaron, with a better impact on our bodies and the environment. What’s in a vegan macaron? At Verón, they’re made from real, whole-food ingredients without any artificial colors, flavors, palm oil, corn syrup, dairy, eggs, or gluten.

Verón Will Open Its First Brick-And-Mortar Location in Downtown Los Angeles

Upon its launch in September of last year, Verón has risen in popularity among vegan and non-vegans. The company has sold over 50,000 macarons and shipped orders to every state in the country. But wouldn’t it be great to walk into a cute and trendy pâtisserie to pick out, mix-n-match, and enjoy these delicious confections in person? YES!

Later this year, Verón will open its first brick-and-mortar location in Downtown Los Angeles at 601 S Los Angeles St, Los Angeles, CA 90014. The shop will feature at least 18 macaron flavors alongside a variety of specialty items and a full coffee program. Fournier expressed plans to open the storefront just in time for the holidays—so it will be the perfect destination for purchasing Christmas presents!

Verón’s Vegan and Gluten-Free Macaron Flavors

While we don’t know all the menu details just yet, we do know Verón will stock their most popular vegan and gluten-free macaron flavors as well as seasonal varieties. Blueberry, Earl Grey, Guava, Lavender, Matcha, Mocha, Pistachio, and Rose are a few flavors we hope to pick up at Verón’s flagship store.

To celebrate their one-year anniversary and upcoming retail launch, Verón just introduced a limited-edition Birthday Cake macaron flavor. Go to TheVeron.com and use promo code MACBDAY1 for 20% off the new flavor TODAY ONLY (Thursday, September 30th) while supplies last.

Allie Mitchell


Allie is a writer, musical theatre performer, yoga instructor, and walking vegan restaurant directory. On any given day, you can catch her making tofu scramble, scouring Trader Joe’s for new plant-based products, or watching The Lizzie McGuire Movie! Visit her website at alexandrammitchell.com.

Articles by Allie
Allie Mitchell

More from VegOut

See the article vegan chef bryant terry to appear on san francisco bay area tv show

Vegan Chef Bryant Terry to Appear on San Francisco Bay Area TV Show

The chef and activist will show off his plant-based cooking skills while promoting his latest work!

Kayla Pasko
Bryant Terry
News San Francisco
See the article hodo launches minimally processed vegan adobo mexican crumbles

Hodo Launches Minimally Processed Vegan Adobo Mexican Crumbles

The vegan ground meat substitute is made with just a few simple ingredients!

Allie Mitchell Allie Mitchell
See the article volvo teams up with 3.1 phillip lim to launch sustainable handbag

Volvo Teams up with 3.1 Phillip Lim to Launch Sustainable Handbag

The luxury fashion brand is bringing the motorway to the runway with their latest collaboration.

Kayla Pasko
3.1 Phillip Lim
See the article can dogs be vegan? this dog food brand is proving they can

Can Dogs Be Vegan? This Dog Food Brand Is Proving They Can

Sustainable pet food brand Petaluma is changing the game, one bag of dog food at a time.

Cayla White
Sponsored Shopping
See the article mcdonald’s is finally testing its mcplant burger at select us locations

McDonald’s Is Finally Testing Its McPlant Burger at Select US Locations

This is the first time a vegan-friendly burger will hit the menus of McDonald’s in the US.

Allie Mitchell Allie Mitchell
See the article vegan coffee shop superbloom is now open at san diego’s mission bay beach club

Vegan Coffee Shop Superbloom Is Now Open at San Diego’s Mission Bay Beach Club

So you can get your caffeine fix with a bayside view!

Allie Mitchell Allie Mitchell
See the article where to eat vegan in las vegas

Where to Eat Vegan in Las Vegas

While you might want to gamble with the slots, there’s no need to risk your luck finding vegan options. Use our list below for all the Vegas vegan eats!

Natalie Mayer Natalie Mayer
Food & Drink
See the article impossible chicken nuggets are now available in grocery stores

Impossible Chicken Nuggets Are Now Available in Grocery Stores

These new vegan chicken nuggets can now be found nationwide at Walmart, Albertsons, Kroger, and more.

Cayla White
Impossible Foods
See the article philadelphia’s hipcityveg is expanding to new york city

Philadelphia’s HipCityVeg Is Expanding to New York City

This Latina-owned plant-based empire will soon offer its vegan burgers, shakes, and nuggets in the Big Apple!

Kayla Pasko
News New York
See the article treeline launches new vegan shreds, slices, and goat cheese

Treeline Launches New Vegan Shreds, Slices, and Goat Cheese

From shredded mozzarella to sliced cheddar and spreadable blueberry goat cheese, this new launch is making it even easier for cheese-loving vegans to get their fix!

Cayla White
See the article 9 vegan halloween treats that ship nationwide

9 Vegan Halloween Treats That Ship Nationwide

Celebrate all things spooky with these delicious Halloween-themed candies and desserts!

Kayla Pasko
Food & Drink
See the article the best vegan snacks for your halloween charcuterie board

The Best Vegan Snacks for Your Halloween Charcuterie Board

These festive, plant-based eats will level up your Halloween party platter.

Anja Grommons Anja Grommons
Food & Drink


We’ll keep you updated on new information,
upcoming events, and the best deals in your area.

By signing up you agree to receive emails from VegOut Magazine
and accept our terms of use, privacy policy, and cookie policy.

Subscribe Now

Get the premier vegan food and lifestyle magazine delivered to your door (or inbox!)
Order the magazine!
The Holiday Issue


The Holiday Issue

Subscribe Now

Order the magazine!



The Most