You can now find this vegan deli meat brand in the Sprouts deli section!
Fan of Mrs. Goldfarb's Unreal Deli? You can now find this premium vegan deli meat brand at all Sprouts Farmers Market locations! Earlier this year, the better-for-you vegan meat brand, Unreal Deli, announced its newest retail rollout which includes all 400 Sprouts locations nationwide! This is big news for the Shark Tank-backed food company and the vegan community as a whole.
From Unreal Dreams to Deli Revolution
From unreal dreams to deli revolution, the story of Unreal Deli started over a century ago. When Unreal Deli CEO Jenny Goldfarb’s great-grandfather immigrated to the United States from Romania in 1907, he worked his way up from dishwasher to own and operate several New York delis. Although Mrs. G now follows a vegan diet, she channeled the taste of her family business and worked hard to create plant-based meats reminiscent of those New York flavors she grew up with.
Fast forward to 2019, Goldfarb presented to a panel on the American business reality television series Shark Tank and won the approval of billionaire entrepreneur Mark Cuban. She secured the funding to make her dream a reality. This leap transformed her company from a home kitchen operation to a woman-owned business with nationwide reach.
Unreal Deli
The First Plant-Based Corned Beef on the Market
Through hard work and perseverance, Mrs. G formulated her premium plant-based deli meats, taking a delicious, modern twist on her family’s generational business. Goldfarb even created the first plant-based corned beef on the market. Mrs. Goldfarb’s hard work didn’t end with her product formulations—she expanded Unreal Deli’s reach by nailing down over 3,600 retailers nationwide including Sprouts Farmers Market stores. One of the most impressive details about this deli revolution is that you won’t find these slices in the produce section near the tofu, but instead, you’ll find Unreal Deli in the Sprouts deli section. This product placement is a huge step for Unreal Deli but a major leap toward a larger-scale vegan future.
Unreal Deli Steak Slices, Corn’d Beef, and Roasted Turk'y
It might sound unreal, but we promise this vegan lunch meat brand is the real deal! Unreal Deli offers three vegan lunch meat varieties to enjoy—Unreal Deli Steak Slices, Corn’d Beef, and Roasted Turk'y. The vegan company stands out with its commitment to nutritious ingredients and great-tasting products as Unreal Deli vegan lunch meats are made using whole foods like beets, tomatoes, and shiitake mushrooms. But these plant-based cold cuts don’t taste like vegetables—we can promise you that. In fact, Mrs. Goldfarb says consumers are regularly convinced it tastes like meat! Unlike its animal-based counterparts, each delicious slice is low in fat and free from cholesterol and nitrates. Homemade sandwiches are definitely the obvious culinary creation, but the company encourages consumers to try Unreal Deli slices in breakfast hashes, salads, wraps, tacos, quiches, and beyond.
Unreal Deli Allie Mitchell
In addition to Sprouts Farmers Market, 5oz packages of Unreal Deli slices can also be found at Publix, Whole Foods, Ralphs, Wegmans, Giant Food, ShopRite, and more. If you don’t have these grocery stores in your neighborhood, Unreal Deli slices may be purchased online at UnrealDeli.com. Ready to join the deli revolution? Meet us in the Sprouts deli section—we dine at dawn!
Just launched: Laughing in the Face of Chaos by Rudá Iandê
Exhausted from trying to hold it all together?
You show up. You smile. You say the right things. But under the surface, something’s tightening. Maybe you don’t want to “stay positive” anymore. Maybe you’re done pretending everything’s fine.
This book is your permission slip to stop performing. To understand chaos at its root and all of your emotional layers.
In Laughing in the Face of Chaos, Brazilian shaman Rudá Iandê brings over 30 years of deep, one-on-one work helping people untangle from the roles they’ve been stuck in—so they can return to something real. He exposes the quiet pressure to be good, be successful, be spiritual—and shows how freedom often lives on the other side of that pressure.
This isn’t a book about becoming your best self. It’s about becoming your real self.
