Mrs. Goldfarb’s Unreal Deli Launches Vegan Meat in 1,000 Stores Nationwide
Mrs. Goldfarb’s Unreal Deli secured nationwide distribution of the brand’s vegan deli products in over 1,000 grocery stores. Wegmans, Fresh Thyme, HEB, Whole Foods, Giant Food, and Ralphs have all agreed to stock their refrigerated shelves with Unreal Corn’d Beef and Unreal Roasted Turk’y within the first few months of 2021. Prior to entering the retail space, Unreal Deli meats could be found at select Los Angeles-based restaurants and regional chains.
The company launched just over two years ago in the tiny kitchen of Jenny Goldfarb—a mom turned vegan who missed her New York deli staples. She soon secured funding thanks to Shark Tank’s celebrity investor Mark Cuban, and the business has rapidly expanded from there.
In addition to national and regional grocers, Unreal Deli meats can be purchased online. Goldfarb is currently working on her next meaty creation—Unreal Steak Slices—which will be available later this year.
More from VegOut
OMG! We’re Obsessed with These Veggie Chips
These good-for-you veggie snacks are a tasty way to eat your vegetables.
7 Spots to Get Pumpkin-Flavored Vegan Eats in NYC
Celebrate the fall season with pumpkin-flavored donuts, pies, soups, and more!
Vegan Tapas and Cocktail Bar Opens in Albany, New York
Bar Vegan is now open for late-night eats, signature cocktails, and live music in Central Square.
Vegan BBQ Pop-Up Coming to Brooklyn, NYC This November
Get a taste of Southern BBQ in Brooklyn, NYC at this new vegan pop-up!
Dough Joy Donuts to Open Brick-and-Mortar in Seattle
The popular Seattle-based vegan food truck has plans to open its first brick-and-mortar location before the end of the year.
Fast-Casual Greek Chain Souvla Adds Plant-Based Lamb to Menu
The San Francisco restaurant launched the vegan lamb at all four of its locations on October 20.
Plant Power Fast Food’s Las Vegas Location Is Now Open
The chain makes vegan versions of fast-food classics from breakfast to dessert!
Pressed Is Launching La Colombe Vegan Cold Brew Smoothies
Give your morning a boost with these convenient, nutrient-dense beverages!
Chicago’s Kale My Name Opening Los Angeles Location with Tabitha Brown
This marks Tabitha Brown’s first vegan restaurant business venture.
Memphis Gets Its First Full-Service Black-Owned Vegan Restaurant
Headed up by celebrity chef Daudi “Da Vegan Guru” McLean, the vegan soul food joint will be Memphis’ first full-service Black-owned vegan restaurant.
The Best Vegan Shrimp Brands
These plant-based shrimps have the taste and texture of traditional seafood!
Cape Coral, Florida’s First Gluten-Free Vegan Restaurant Opens
BJ’s Bites is ready to delight gluten-free, vegan diners.
Subscribe NowOrder the magazine!