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Unreal Deli Vegan Lunch Meat Launches at All Sprouts Locations

You can now find this vegan deli meat brand in the Sprouts deli section!

Unreal Deli

Unreal Deli

You can now find this vegan deli meat brand in the Sprouts deli section!

Fan of Mrs. Goldfarb’s Unreal Deli? You can now find this premium vegan deli meat brand at all Sprouts Farmers Market locations! Earlier this year, the better-for-you vegan meat brand, Unreal Deli, announced its newest retail rollout which includes all 400 Sprouts locations nationwide! This is big news for the Shark Tank-backed food company and the vegan community as a whole.

From Unreal Dreams to Deli Revolution

From unreal dreams to deli revolution, the story of Unreal Deli started over a century ago. When Unreal Deli CEO Jenny Goldfarb’s great-grandfather immigrated to the United States from Romania in 1907, he worked his way up from dishwasher to own and operate several New York delis. Although Mrs. G now follows a vegan diet, she channeled the taste of her family business and worked hard to create plant-based meats reminiscent of those New York flavors she grew up with.

Fast forward to 2019, Goldfarb presented to a panel on the American business reality television series Shark Tank and won the approval of billionaire entrepreneur Mark Cuban. She secured the funding to make her dream a reality. This leap transformed her company from a home kitchen operation to a woman-owned business with nationwide reach.

Unreal Deli

Unreal Deli

The First Plant-Based Corned Beef on the Market

Through hard work and perseverance, Mrs. G formulated her premium plant-based deli meats, taking a delicious, modern twist on her family’s generational business. Goldfarb even created the first plant-based corned beef on the market. Mrs. Goldfarb’s hard work didn’t end with her product formulations—she expanded Unreal Deli’s reach by nailing down over 3,600 retailers nationwide including Sprouts Farmers Market stores. One of the most impressive details about this deli revolution is that you won’t find these slices in the produce section near the tofu, but instead, you’ll find Unreal Deli in the Sprouts deli section. This product placement is a huge step for Unreal Deli but a major leap toward a larger-scale vegan future.

Unreal Deli Steak Slices, Corn’d Beef, and Roasted Turk’y

It might sound unreal, but we promise this vegan lunch meat brand is the real deal! Unreal Deli offers three vegan lunch meat varieties to enjoy—Unreal Deli Steak Slices, Corn’d Beef, and Roasted Turk’y. The vegan company stands out with its commitment to nutritious ingredients and great-tasting products as Unreal Deli vegan lunch meats are made using whole foods like beets, tomatoes, and shiitake mushrooms. But these plant-based cold cuts don’t taste like vegetables—we can promise you that. In fact, Mrs. Goldfarb says consumers are regularly convinced it tastes like meat! Unlike its animal-based counterparts, each delicious slice is low in fat and free from cholesterol and nitrates. Homemade sandwiches are definitely the obvious culinary creation, but the company encourages consumers to try Unreal Deli slices in breakfast hashes, salads, wraps, tacos, quiches, and beyond.

Unreal Deli @ Allie Mitchell

Unreal Deli Allie Mitchell

In addition to Sprouts Farmers Market, 5oz packages of Unreal Deli slices can also be found at Publix, Whole Foods, Ralphs, Wegmans, Giant Food, ShopRite, and more. If you don’t have these grocery stores in your neighborhood, Unreal Deli slices may be purchased online at UnrealDeli.com. Ready to join the deli revolution? Meet us in the Sprouts deli section—we dine at dawn!

Anja Grommons

Anja Grommons


During her studies to become a registered dietitian, Anja—a longtime vegetarian—transitioned to a vegan diet. Living in Kalamazoo, Michigan at the time (Go Broncos!), she met Maggie and Tammie through VegOut Kalamazoo (one of VegOut’s first focus cities) and began collaborating with the duo. When she’s not writing about new vegan eats, practicing as a pediatric clinical dietitian, and virtually coaching fellow plant-based eaters, you can find her creating veg-centric recipes, trying new cruelty-free products, and spending time with her partner Addison and cat Kovu.

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