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Tabitha Brown’s First Target Collection Launches This Week

You could say this collab is “very good.”

Tabitha Brown


You could say this collab is “very good.”

Did you hear? Tabitha Brown and Target just announced a collaboration on four collections rolling out over the next year. Whether you’re a fan of the TikTok superstar, a fan of Target, or (like us!) a fan of both, get ready to load up your cart with epic limited-edition items. Tabitha Brown’s first Target collection launches this week!

Tabitha Brown for Target

After working as an influencer partner with Target for over two years, Tabitha Brown is now working with the popular retailer as a creator and designer. With Tabitha Brown for Target, Brown’s positive words of wisdom will be translated through bright, upbeat designs that Target hopes will inspire team members and customers alike.

“At Target, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help Target continue providing inspirational, inclusive, and affordable style for all. We’ve had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love,” states Jill Sando, Target’s Executive Vice President and Chief Merchandising Officer.

Target Clothing, Swimwear, and Accessories

The collaboration includes four collections featuring clothing, swimwear, accessories, home decor, office supplies, kitchen items, entertainment, and food. Most items are under $30 and available online and in most Target stores nationwide, while supplies last. Customers can also purchase the limited-edition items for same-day pickup—both drive-up and in-store options. Brown’s first collection launches this Saturday, June 11. It features over 75 pieces of Target clothing, swimwear, and accessories that range from $10 to $44. With vibrant colors and eye-catching patterns, these garments give customers the ability to get creative with fashion.

“As a small-town girl, I grew up with big dreams and now, those dreams have become a reality. Target made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring Target guests joy, love, and optimism to their everyday lives,” says Brown.

Target Supports Black-Owned Businesses and Black Creators

The Tabitha Brown for Target collaboration is one of many ways Target supports Black-owned businesses and Black creators. The nationwide retail chain established its Racial Equity Action and Change (REACH) commitment in 2020 to improve its diversity, equity, and inclusion strategy for Black employees and customers.

For more information about Target’s REACH commitment and the new Tabitha Brown for Target collaboration, visit Target.com and join the party on social media using #TargetTabCollab.

Allie Mitchell

Allie Mitchell


When Allie responded to an Instagram post on @vegoutlosangeles a few years ago, she had no idea she’d join the coolest vegan team on the planet. An Austin native, actress, yogi, and part-time sword fighter (don’t ask!), Allie is on a mission to live her best life and inspire others to do the same. She graduated from Hussian College In Studio with a B.F.A. in Contemporary Musical Theatre + Film and currently acts, writes, and eats her way through Los Angeles.

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