Vancouver-based ethical shoe brand says “no” to fast fashion with sustainable and stylish footwear.
Grounded People, an ethical shoe company based in Vancouver, Canada, is proud to unveil its groundbreaking collection of cruelty-free leather and suede shoes. With a commitment to minimizing the harmful impact of the fashion industry on the environment, Grounded People introduces innovative materials while reintroducing its bestseller, the Lee shoe. This exciting release showcases the brand’s dedication to sustainability, style, and ethical practices.
Three New Cruelty-Free Designs
Grounded People’s latest shoe collection features three designs that combine style with environmental responsibility. The Oli shoe, crafted from captivating gray cruelty-free suede, is sure to turn heads with its elegant appeal. Meanwhile, the Mika shoe boasts a sleek cruelty-free white leather and an all-natural gum outsole, adding a touch of sophistication to any outfit. Additionally, by popular demand, the iconic Lee shoe returns, now available in an enchanting off-white color. The Lee shoe is constructed using 100% recycled cotton and rubber from rubber trees, embodying Grounded People’s commitment to sustainability.
Grounded People Founder Max Justus
Max Justus, co-founder and CEO of Grounded People, said, “We are thrilled to launch our new collection of cruelty-free suede and leather shoes, an unrivaled combination of style and environmental responsibility. Also, back by popular demand is an enhanced edition of our best-selling Lee shoe in a captivating off-white color and is now equipped with a 5-year warranty. At Grounded People, our mission remains to provide our customers with impeccably fitting, fashionable, sustainable, and ethically sourced footwear. These innovative additions affirm our dedication to this mission, ensuring that Grounded People continues to lead the way to a more sustainable future in fashion. Our journey has been truly remarkable, marked by constant growth and the unwavering support of our incredible and loyal clientele.”
Materials and Transparency
Grounded People ensures the materials used in its products align with its sustainable fashion values. The vegan leather and suede fabrics used in the Oli and Mika shoes are sourced from Grupo Morón, a leader in innovative textile technology. The breathable and waterproof onMicro microfiber fabric is designed to minimize waste and reduce the environmental impact of the production process. To promote transparency, each shoe box features a QR code that allows customers to trace the origins of the fabric and materials used. Furthermore, these eco-conscious shoe boxes are made from recycled materials, further reducing the brand’s carbon footprint.
Justus explained, “We want to be transparent with our customers about the materials we use in our products, and the QR code is a fun and transparent method for us to prove our commitment to sustainable fashion.”