The tasty, fourth-generation Beyond Sausage boasts improved flavor and a meatier texture, setting new nutritional standards and earning acclaim from top health organizations.
Beyond Meat launches its fourth-generation Beyond Sausage. This new product hits grocery stores with enhanced flavor, a meatier texture, and improved nutrition. Shoppers can find Beyond Sausage at Kroger, Whole Foods Market, and other major retailers. This rollout follows the successful debut of the latest Beyond Burger and Beyond Beef, marking a significant step in the company’s mission to deliver delicious and nutritious plant-based proteins.
Heart-Healthy and Protein-Packed
The new Beyond Sausage is crafted with avocado oil, reducing saturated fat to just 2g per link, which is 75% less than traditional pork sausage. Each link also boasts 17g of protein. Joy Bauer, a renowned dietitian and Beyond Meat nutrition advisor, praises the new formulation: “The new Beyond Sausage is incredibly juicy, meaty, and delicious, and I love that it's made with heart-healthy avocado oil, helping to lower the saturated fat to just 2g per link! Plus, it has less sodium than the previous version and features a simplified ingredient list. Beyond Meat is truly pioneering the future of superior plant-based meat products."
First-of-Its-Kind Cookbook
To celebrate the launch, Beyond Meat introduces Serve Love, its first cookbook certified by the American Heart Association’s Heart-Check program. This cookbook offers heart-healthy recipes featuring Beyond Meat products, including the new Beyond Sausage, Beyond Burger, Beyond Beef, and Beyond Steak. The recipes meet strict nutrition requirements for calories, saturated fat, sodium, and added sugar, making it easier for consumers to prepare nutritious, plant-based meals.
Akerho “AK” Oghoghomeh, Chief Marketing Officer at Beyond Meat, said, "We are thrilled to introduce Beyond Meat's first ever cookbook certified by the American Heart Association's Heart-Check program. We know that food is an act of love, and serving Beyond Meat to your family is a radical act of love. Our Serve Love cookbook celebrates this love and makes it easier than ever for consumers to prepare delicious and heart-healthy plant-based recipes. We know that health is a top driver to the plant-based meat category, and we’re proud to deliver on that expectation with a growing portfolio of products that are not only absolutely delicious but that offer significant nutritional benefits.”
Expanding the Beyond IV Portfolio
Beyond Meat's new Sausage comes in Brat Original and Hot Italian-Style flavors, with Mild Italian-Style expected later this summer. Diana Stavaridis, Senior Culinary Manager at Beyond Meat, highlights its versatility: “The new Beyond Sausage is an incredibly delicious and versatile product that is a must have for your summer gatherings. From classic sausage, peppers and onions, to the perfect protein-topper for pastas, salads, and more, these juicy sausages grill gorgeously and sear super well thanks to the addition of avocado oil."
Find Beyond Sausage Near You
Beyond Meat continues to revolutionize plant-based meat with products that deliver on taste and health. The new Beyond Sausage is available now at grocery stores nationwide. To find the nearest store, visit the Beyond Meat store locator. For those looking to explore delicious and heart-healthy plant-based recipes, the Serve Love cookbook is available for free download at BeyondMeat.com.
