MorningStar Farms will be launching a new range of all-vegan meats this spring called Incogmeato.
Incogmeato features next-generation plant-based protein that looks, cooks, and tastes just like meat. This ready-to-cook lineup made with non-GMO soy includes three items—burger patties, bratwurst, and Italian sausage.
“Our great-tasting, ready-to-cook Incogmeato lineup offers the most meat-like experience yet,” said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. “Our Burger Patties, Original Bratwurst and Italian Sausage are the first of many new plant-based foods coming this year from Incogmeato so that people who are looking to sneak more plants on their plate can do so deliciously.”
The Incogmeato lineup will be available starting this March, in the fresh meat case at select retailers, including Kroger, Meijer, Albertsons, Safeway, Stater Bros., Weis, and Price Chopper, as well as soon to foodservice nationwide.