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Meet the Team

VegOut is a global team of chefs, psychologists, and researchers exploring what it means to live well. Rooted in the plant-based movement, our work has expanded to cover the full spectrum of conscious living—from the food on your plate to the psychology of your mind. We bring together diverse perspectives to create an honest, evidence-based guide for navigating the modern world with intention.

Adam Kelton

Adam Kelton is a writer and culinary professional with deep experience in luxury food and beverage. He began his career in fine-dining restaurants and boutique hotels, training under seasoned chefs and learning classical European technique, menu development, and service precision. He later managed small kitchen teams, coordinated wine programs, and designed seasonal tasting menus that balanced creativity with consistency.

After more than a decade in hospitality, Adam transitioned into private-chef work and food consulting. His clients have included executives, wellness retreats, and lifestyle brands looking to develop flavor-forward, plant-focused menus. He has also advised on recipe testing, product launches, and brand storytelling for food and beverage startups.

At VegOut, Adam brings this experience to his writing on personal development, entrepreneurship, relationships, and food culture. He connects lessons from the kitchen with principles of growth, discipline, and self-mastery.

Outside of work, Adam enjoys strength training, exploring food scenes around the world, and reading nonfiction about psychology, leadership, and creativity. He believes that excellence in cooking and in life comes from attention to detail, curiosity, and consistent practice.

Articles by Adam

Ainura Kalau

Ainura was born in Central Asia, spent over a decade in Malaysia, and studied at an Australian university before settling in São Paulo, where she’s now raising her family. Her life blends cultures and perspectives, something that naturally shapes her writing. When she’s not working, she’s usually trying new recipes while binging true crime shows, soaking up sunny Brazilian days at the park or beach, or crafting something with her hands.

Articles by Ainura

Avery White

Staff Writer

Avery White is a writer and researcher who came to food and sustainability journalism through an unusual path. She spent a decade working as a financial analyst on Wall Street, where she learned to read systems, spot patterns, and think in terms of incentives and consequences. When she left finance, it was to apply those same analytical skills to something that mattered to her more deeply: the food system and its environmental impact.

At VegOut, Avery writes about the economics and politics of food, plant-based industry trends, and the intersection of personal health and systemic change. She brings a data-informed perspective to topics that are often discussed in purely emotional terms, while remaining deeply committed to the idea that how we eat is one of the most powerful levers individuals have for environmental impact.

Avery is based in Brooklyn, New York. Outside of writing, she reads voraciously across economics, environmental science, and behavioral psychology. She runs most mornings and considers a well-organized spreadsheet a thing of genuine beauty.

Articles by Avery

Cecilia Lim

Cecilia is in her early 50s and loving this chapter of life. She worked in corporate customer service for many years before transitioning to freelance writing. A proud mom of three grown sons, she loves cooking, writing, and dog-sitting her sister’s poodle. Cecilia believes the best stories, like the best meals, are meant to be shared.

Articles by Cecilia Lim

Chris Jeremia

Chris is a writer, yoga instructor, and former national triathlete exploring what it means to live consciously beyond the mat and the finish line. She writes about her experience navigating the complexities of modern life with a focus on presence and connection—to nature, to others, and to self. When she’s not writing, she’s climbing, experimenting in the kitchen, or befriending every dog she meets.

Articles by Chris

Dania Aziz

Dania writes about living well without pretending to have it all together. From travel and mindset to the messy beauty of everyday life, she’s here to help you find joy, depth, and a little sanity along the way.

Articles by Dania

Daniel Moran

Daniel is a freelance writer and editor, entrepreneur and an avid traveler, adventurer and eater.

He lives a nomadic life, constantly on the move. He is currently in Bangkok and deciding where his next destination will be.

You can also find more of Daniel’s work on his Medium profile. 

Articles by Daniel

Hiago Martins

Writer

Hiago is a writer and musician with a strong passion for storytelling. He brings a thoughtful, detail-oriented approach to every project. A vegetarian and outdoor enthusiast, he draws much of his inspiration from nature—often found cycling and taking in the beautiful landscapes of his homeland in southern Brazil.

Articles by Hiago

Jeanette Brown

Writer

Jeanette Brown is a coach, writer, and course creator helping people reinvent their lives—especially during major transitions like retirement. Based in Australia, she brings a warm, science-backed approach to self-growth, blending neuroscience, mindfulness, and journal-based coaching.

After a long career in education leadership, Jeanette experienced firsthand the burnout and anxiety that come with living on autopilot. Her healing began not with big changes, but small daily rituals—like journaling by hand, morning sunlight, and mindful movement. Today, she helps others find calm, clarity, and renewed purpose through her writing, YouTube channel, and courses like Your Retirement, Your Way: Thriving, Dreaming and Reinventing Life in Your 60s and Beyond.

A passionate journaler who finds clarity through movement and connection to nature, Jeanette walks daily, bike rides often, and believes the best thinking often happens under an open sky. Jeanette believes our daily habits—what we consume, how we reflect, how we move—shape not just how we feel, but who we become.

When she’s not writing or recording videos, you’ll find her riding coastal trails, dancing in her living room, or curled up with a book and a pot of herbal tea.

Articles by Jeanette

Jordan Cooper

Staff Writer

Jordan Cooper is a food and culture writer based in Venice Beach, California. Before turning to writing full-time, he spent nearly two decades working in restaurants, first as a line cook, then front of house, eventually managing small independent venues around Los Angeles. That experience gave him an understanding of food culture that goes beyond recipes and trends, into the economics, labor, and community dynamics that shape what ends up on people’s plates.

At VegOut, Jordan covers food culture, nightlife, music, and the broader cultural forces influencing how and why people eat. His writing connects the dots between what is happening in kitchens and what is happening in neighborhoods, bringing a ground-level perspective that comes from years of working in the industry rather than observing it from the outside.

When he is not writing, Jordan can be found at live music shows, exploring LA’s sprawling food scene, or cooking elaborate meals for friends. He believes the best food writing should make you understand something about people, not just about ingredients.

Articles by Jordan

Justin Brown

Justin Brown is a writer and media entrepreneur based in Singapore. He co-founded a digital media company that operates publications across psychology, sustainability, technology, and culture, reaching tens of millions of readers monthly. His background spans digital strategy, content development, and the intersection of behavioral science and everyday life.

At VegOut, Justin writes about plant-based living, food psychology, and the personal dimensions of changing how you eat. He is interested in the gap between knowing something is good for you and actually doing it, and his writing explores the behavioral and emotional forces that make lasting dietary change so difficult for most people.

Outside of publishing, Justin is an avid reader of psychology, philosophy, and business strategy. He believes that the best writing about food and lifestyle should challenge assumptions rather than confirm them, and that understanding why we resist change is more useful than being told to change.

Articles by Justin

Kiran Athar

Kiran is a freelance writer with a degree in multimedia journalism. She enjoys exploring spirituality, psychology, and love in her writing. As she continues blazing ahead on her journey of self-discovery, she hopes to help her readers do the same. She thrives on building a sense of community and bridging the gaps between people. You can reach out to Kiran on Twitter – @KiranAthar1.

Articles by Kiran

Lachlan Brown

Lachlan Brown is a writer and editor with a background in psychology, personal development, and mindful living. As co-founder of a digital media company, he has spent years building editorial teams and shaping content strategies across publications covering everything from self-improvement to sustainability. His work sits at the intersection of behavioral psychology and everyday decision-making.

At VegOut, Lachlan writes about the psychological dimensions of food, lifestyle, and conscious living. He is interested in why we make the choices we do, how habits form around what we eat, and what it takes to sustain meaningful change. His writing draws on research in behavioral science, identity, and motivation.

Outside of work, Lachlan reads widely across psychology, philosophy, and business strategy. He is based in Singapore and believes that understanding yourself is the first step toward making better choices about how you live, what you eat, and what you value.

Articles by Lachlan

Mal James

Mal is a content writer, entrepreneur, and teacher with a passion for self-development, productivity, relationships, and business.

As an avid reader, Mal delves into a diverse range of genres, expanding his knowledge and honing his writing skills to empower readers to embark on their own transformative journeys.

In his downtime, Mal can be found on the golf course or exploring the beautiful landscapes and diverse culture of South East Asia, where he is now based.

Articles by Mal James

Maya Flores

Staff Writer

Maya Flores is a culinary writer and chef shaped by her family’s multigenerational taquería heritage. She crafts stories that capture the sensory experiences of cooking, exploring food through the lens of tradition and community. When she’s not cooking or writing, Maya loves pottery, hosting dinner gatherings, and exploring local food markets.

Articles by Maya

Nato Lagidze

Nato is a writer and a researcher with an academic background in psychology. She studies self-compassion, emotion regulation, and the emotional bonds between people and places. Writing about recent trends in the movie industry is her other hobby, alongside music, art, culture, and social relationships. She dreams of creating an uplifting documentary one day, inspired by her random experiences with strangers.

Articles by Nato

Roselle Umlas

As a former educator, Roselle loves exploring what makes us tick—why we think the way we do, how we connect, and what truly brings us closer to others. Through her writing, she aims to inspire reflection and spark conversations that lead to more authentic, fulfilling relationships. Outside of work, she enjoys painting, traveling, and cozy evenings with a good book.

Articles by Roselle

Rudá Iandê

Rudá Iandê is a Brazilian shaman and contemporary spiritual teacher whose work blends ancestral earth wisdom with modern psychological insight. He is the co-creator of The Vessel, a platform for transformational learning and self-inquiry, where his digital journeys—including Out of the Box and Ybytu—guide participants through deep emotional integration, intuitive embodiment, and radical self-honesty.

Rather than offering spiritual bypasses or surface-level hacks, Rudá’s work invites people to confront the raw, often uncomfortable truth of their inner lives—and to find power in that process. His approach is grounded in the belief that personal freedom doesn’t come from transcendence, but from returning fully to oneself.

In 2025, following the acquisition of VegOut Mag by Brown Brothers Media—partner of The Vessel—Rudá began contributing his voice to the publication, expanding its exploration of conscious living to include the psychological and spiritual dimensions of personal growth. “Rudá helps people develop authentic self-knowledge,” says his long-time collaborator and co-creator Justin Brown. His writings offer a grounded, mystical lens on well-being—one rooted not in escape, but in deeper presence.

Articles by Rudá