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12 LGBTQ-Owned Beauty Brands to Shop This Pride Month and Beyond

Celebrate Pride Month with these buzzworthy beauty brands!

about face products stacked on top of each other
Fashion & Beauty

Courtesy of about face

Celebrate Pride Month with these buzzworthy beauty brands!

Happy Pride Month! Pride season is about power, love, and solidarity. Reject rainbow-washed capitalism and support Queer-owned businesses this month and beyond. We’re celebrating this season by highlighting 12 LGBTQ-owned beauty brands to shop year-round! Keep reading to find your new go-to.

Noto Botanics

Noto Botanics sets the tone for gender-fluid beauty. The vegan brand offers an eye-catching lineup of sustainable products for everyone, no matter how you identify. 20% of proceeds from their Agender Oil go back to organizations like the Transgender Freedom Fund, Planned Parenthood, The Trevor Project, and more.

Noto Botanics products on bathroom counter

Courtesy of Noto Botanics

Goodlight World

This AAPI-owned brand covers all bases with their clean, effective, and nourishing skin must-haves. Bestsellers like Moon Glow Milky Toning Lotion, Cosmic Dew Water Cleanser, and Order Of The Eclipse Hyaluronic Cream leave a glass-like, hydrated finish that will leave you hooked.

Goodlight World products on stand

Courtesy of Goodlight World

Common Heir

Founders Angela Ubias and Cary Lin redefine clean beauty with their brand Common Heir. All products are vegan, plastic-free, and biodegradable. They partnered with the Ocean Blue Project to reduce plastic waste as part of their eco-conscious efforts. With every email signup, they donate $1, which equals removing one pound of microplastic from our waters.

Common Heir products on counter with greenery in background

Courtesy of Common Heir

JVN Hair

Every day is a good hair day with JVN! Queer Eye star Jonathan Van Ness honors all beauty with his gender-inclusive hair brand. Hemisqualane is infused in each product due to its strengthening and reparative properties. Shop their limited-edition duo, JVN x GLSEN Pride Hair Set! 10% of proceeds go to GLSEN, a nonprofit creating a safe K-12 learning environment for LGBTQ+ youth.

JVN Hair products on sheet

Courtesy of JVN Hair

Isle of Paradise

Confidence and self-love are at the core of this LGBTQ-owned brand! Isle of Paradise stocks bronzing essentials made for all bodies. They make it easy to self-tan at home, from drops and mousses to mists. Don’t forget to check out their shower staples! Choose between their body exfoliant, moisturizer, or cleanser.

Isle of Paradise products with purple back drop

Courtesy of Isle of Paradise

about face

Singer and songwriter Halsey centers self-expression through her bold beauty brand, about face. The brand offers vibrant must-tries for eyes, lips, face, and body! Some standout products are The Minis: Matte Fluid Eye Paint Brights, Shadowstick, and Cheek Freak Blush Balm.

about face products stacked on top of each other

Courtesy of about face


Are you wearing glitter to your local Pride parade? Make sure it’s environmentally friendly! BioGlitz launched the first-ever biodegradable glitter made with eucalyptus cellulose—a plant-based ingredient making it compostable. Their Algi Glitz Glu is the perfect add-on to ensure your glitter stays on all night long.

Bioglitz glitter on leaf

Courtesy of Bioglitz


One/Size Beauty celebrates LGBTQIA+ resilience year-round! When it comes to a dramatic makeup look, this vegan brand has got you covered. Founder Patrick Starrr elevates your beauty routine with high-performing complexion products like long-lasting setting powders, mattifying finishing sprays, and smoothing primers.

One/Size products with red back drop

Courtesy of One/Size

Freck Beauty

Add some oomph to your get-ready routine with Freck Beauty! The cosmetic company launched the first freckle makeup product, quickly becoming a cult favorite. With an emphasis on self-expression and originality, the brand stocks top-quality products that will leave you obsessed.

Freck Beauty products on counter

Courtesy of Freck Beauty


Find your signature scent with Moodeaux! This Black-owned company carries long-lasting formulas by opting for clean, botanical notes like apricot, grape, and orange blossom. Shop their newest launch, PunkStar—a unisex fragrance that leaves a deep fruity aroma lasting all day long.

Moodeaux with candle and boxing in the background

Courtesy of Moodeaux

Peace Out Skincare


This vegan-friendly brand offers stress-free treatments like acne dots, pore strips, and micro-needling patches—ideal for those seeking easy skincare solutions! And this year, Peace Out Skincare is back with their special-edition Pride Acne Dots! $5 from every purchase goes to The Trevor Project, a nonprofit offering life-saving services for the LGBTQIA+ community.

Peace Out Skincare product with rainbow background

Courtesy of Peace Out Skincare

Brujita Skincare


Brujita Skincare is filled with botanical-forward skin must-haves! Inspired by open markets in Mexico City, the brand formulates with nontoxic and invigorating ingredients like peppermint, cucumber, and watermelon. The Latine-owned brand gives back by donating 5% of its proceeds from all body lotion purchases to Nature and Culture International, which focuses on rainforest conservation and protecting Indigenous communities.

Brutija skincare products with desert background

Courtesy of Brujita Skincare

Alejandra Tolley

Alejandra Tolley


Vegan junk-foodie Alejandra was born and raised in Los Angeles County. As a self-made writer, she always makes sure that she advocates for all humans and animals. When she’s not typing the day away, you can find her singing her lungs out to Mitski, taking pictures of her doggies Luna and Dexter, or stocking her kitchen with more avocados, strawberries, and Kettle Salt n Vinegar chips. Alejandra also loves traveling and sharing her eats from around the world on Instagram.

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