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New Vegan Mexican Restaurant Hijo de su Madre Opens in West LA

The LA vegan taco truck favorite has just opened its doors to its first brick-and-mortar!

Hijo de su Madre
Los Angeles

Hijo de su Madre

The LA vegan taco truck favorite has just opened its doors to its first brick-and-mortar!

Hijo de su Madre’s first brick-and-mortar is now open and ready to serve traditional veganized Yucatecan dishes Tuesday-Saturday 10am-9pm at 2180 Westwood Blvd, Los Angeles, CA 90025.

Hijo de su Madre’s Nostalgic Flavors

Chef and owner, Gregory Owens, pays homage to his mother’s cooking in his new shop filled with nostalgic and familiar full-flavored dishes. Hijo de su Madre showcases a menu with batty names of veganized traditional Yucatecan plates, including the signature dish, No Stas Cochinita. This southern Mexican dish is usually prepared with pork but has been reinvented with tangy, slow-cooked jackfruit partnered with crunchy corn. “All meats cooked in the Latinx community are cooked with herbs, seasonings, and vegetables. We can utilize those same seasonings and methods to recreate those same flavor profiles with another meat substitute,” Owens said.

While using tried-and-true Mexican staples such as anchote, habanero, and aromas of cumin, Owen’s dishes remain authentic to taste. You can also find traditional Mexican flavors fused with complementary textures, such as in their Banh Mi Burrito. This savory dish is prepared with marinated and grilled tofu with pickled carrots and daikon radish, accompanied by their house-made quinoa.

Taking Care of the Environment Con Saźon

Before opening up its doors, Hijo de su Madre’s famous food truck was solar-powered. This taqueria continues to make sustainable strides by offering compostable plates, utensils, and cups, along with napkins and aprons made from recyclable materials. They have also partnered with food waste pickup service Compostable LA to ensure all leftover scraps are turned into soil nutrition.

Follow Hijo de su Madre as they embark on this new venture, and check out their menu before you go in! And there’s no need to worry about parking, as they offer free parking on site.

Alejandra Tolley

Alejandra Tolley


Vegan junk-foodie Alejandra was born and raised in Los Angeles County. As a self-made writer, she always makes sure that she advocates for all humans and animals. When she’s not typing the day away, you can find her singing her lungs out to Mitski, taking pictures of her doggies Luna and Dexter, or stocking her kitchen with more avocados, strawberries, and Kettle Salt n Vinegar chips. Alejandra also loves traveling and sharing her eats from around the world on Instagram.

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