After a wave of demand from devoted fans, Eat Just announces the triumphant return of its popular JUST Mayo and JUST Ranch products.
After a strategic reevaluation, Eat Just, the brand behind JUST Egg, has made a bold decision to reintroduce its beloved plant-based mayo and ranch dressing products. Anticipated by fans worldwide, the products are set to hit Whole Foods Market stores across the nation in February.
Back by Popular Demand
JUST Mayo burst onto the scene in 2013, quickly dominating the plant-based mayo market with its creamy texture and cholesterol-free formula. Garnering widespread acclaim from consumers, celebrity chefs, and food critics alike, it became a staple in households across the country. However, to the dismay of fans, Eat Just made the unexpected move to discontinue the wildly popular condiments in favor of focusing on its plant-based egg business.
The decision sparked outrage among loyal customers, who flooded the company with protests and pleas for the return of their beloved products. “Who would have thought? People who had a religious obsession with our mayo and dressings would be pissed when we cut them? I thought I’d get a few angry emails. But instead we’ve seen almost four years of pseudo online bullying and boxes of hate mail,” said Tom Rossmeissl, Head of Global Marketing for Eat Just. “We just wanted people to scramble some plant eggs, but I guess we could have let them continue to slather their bread and pizza too?”
Responding to the overwhelming demand, Eat Just has announced the relaunch of JUST Mayo and JUST Ranch, with two flavors of each hitting the refrigerated aisle of Whole Foods Market stores nationwide this February. Additional retailers will follow suit in March, offering the products in a shelf-stable format.
Courtesy of Eat Just
In an effort to appease disgruntled fans and express gratitude for their patience, the brand plans to offer coupons, recipes, and mayo-based holiday surprises via its Instagram account in the coming weeks and months.
Continuing the Mission
Since its inception in 2011, Eat Just has been on a mission to revolutionize the food industry by providing animal-free alternatives that are both delicious and sustainable. Despite facing challenges and criticism from traditional players in the market, the company remains committed to driving innovation in plant-based foods, offering consumers better choices for a healthier and more sustainable future.
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