The new plant-based ribs feature edible bones and are available now in the US.
Today, July 24, Juicy Marbles launches their latest innovation—plant-based Baby Ribs with edible bones. Known for their groundbreaking marbled plant-based steak and tenderloin, Juicy Marbles is taking plant-based meat to the next level with this new product. The Baby Ribs feature their new “Marble 3.0” recipe, renowned for its clean label and exceptional texture.
Unlike traditional ribs that require hours of cooking, Juicy Marbles' Baby Ribs are ready in just 15-20 minutes. This accessibility makes gourmet-style ribs a reality for even beginner cooks.
Courtesy of Juicy Marbles
Marble 3.0 Recipe: Wholesome and Clean
After a year of testing and feedback, Juicy Marbles’ Baby Ribs are now retail-ready. This new recipe boasts 32g of protein per serving with a complete amino acid profile, ensuring a high-quality protein source. It contains no thickeners or binders such as methylcellulose or carrageenan, and provides essential micronutrients including iron, zinc, selenium, B vitamins, and vitamin B12. Additionally, the ribs have no preservatives or additives, use 100% non-GMO ingredients, and have earned a Nutri score of A. The rest of the Juicy Marbles products will also upgrade to the "Marble 3.0” recipe by the end of the year.
Co-Founder Vladimir Mićković said, “For years, we’ve gathered feedback from thousands of curious eaters. Since more than half of our customers aren’t vegan, the research showed us a simple truth about food—we all want our food to be tasty, but we want it to be nutritionally sensible as well. We want to eat foods that do our bodies good, and that’s what food companies should provide. People want products with ingredients they understand. A lot of people are adding plant-based meats to their 'protein portfolio,' and we want them to rest assured that they’re not eating something that’s just mimicking the sensory aspects of meat, but also provides the essential micronutrients our bodies need to function."
Courtesy of Juicy Marbles
Edible Plant-Based Bones
Juicy Marbles developed plant-based bones to complete the rib-eating experience. These bones are 100% compostable and even edible, offering a fun and nutritious addition to the meal.
Mićković added, “We are aware that making bones out of plants may seem irrational, but some of the best things about our food culture are completely irrational. Baby Ribs are meant to be a fun product that you eat with your hands and, while doing that, obtain an ungodly amount of protein and then some. The experience of meat doesn’t end with flavor. There is a culture of celebration, sharing, and belonging around meat—part of a food culture thousands of years in the making. We wanted Baby Ribs to continue that tradition.”
Available Now in the US
Starting today, US customers can order Baby Ribs from Juicy Marbles’ website. Prices range from $59 for a 2-pack to $139 for a 6-pack with free shipping. European and UK customers can expect to see Baby Ribs in retail stores by the end of the year. For more information, visit JuicyMarbles.com.
