The classic white cheddar taste you love—now 100% plant-based!
Good Eat’n, the game-changing plant-based snack brand founded by NBA star Chris Paul, is leveling up the snacking scene with its newest release—Dairy-Free White Cheddar Popcorn. This crave-worthy snack delivers all the cheesy goodness of classic white cheddar popcorn without a drop of dairy. The new flavor will make its grand debut at Expo West this March before rolling out online and on GoPuff.
A Dairy-Free Game-Changer
Cheese-flavored popcorn is a fan favorite, yet truly authentic dairy-free options have been scarce—until now. Good Eat’n’s latest creation brings the rich, creamy taste of white cheddar to plant-based snackers everywhere.
Chris Paul, founder of Good Eat’n, said, “The White Cheddar Popcorn is our latest example of raising the bar in the better-for-you snacking space by coming up with a product that tastes just like dairy but is 100% plant-based. Our White Cheddar Popcorn is a game-changer—it’s packed with flavor and perfect for on-the-go for those who are looking to make an easy lifestyle change without compromising on taste.”
In addition to being completely plant-based, Good Eat’n’s White Cheddar Popcorn is gluten-free and free from artificial dyes, making it a great choice for snack lovers with dietary restrictions. Whether you’re vegan, dairy-sensitive, or just looking for a better-for-you snack, this popcorn delivers on taste and texture.

Chris Paul Courtesy of Good Eat'n
Exclusive First Look at Expo West
Expo West attendees will be the first to sample the Dairy-Free White Cheddar Popcorn at Good Eat’n’s booth, where they’ll also get a deeper look at the brand’s mission to redefine plant-based snacking.
April Siler, CEO of Good Eat’n, said, “At Good Eat’n, we’re always pushing the boundaries to deliver crave-worthy, plant-based snacks. Cheese is the number one flavor in popcorn, yet there hasn’t been a vegan option that truly tastes like dairy cheese, until now. Our White Cheddar Popcorn is so delicious, it has even vegans asking, ‘Is this really dairy-free?’ We can’t wait to introduce it at Expo West and make it available to even more consumers through our online store.”
Where to Find Good Eat’n
Good Eat’n’s lineup—including Hot Hot Puffs, Cinnamon Sugar Puffs, and Cookies N Creme Popcorn—is available on GoodEatn.com, GoPuff, and H-E-B stores across Texas. Follow @goodeatn on Instagram for updates.