The wickedly popular shoe brand is putting its kicks into four-wheel drive with its latest sustainability efforts!
Earlier this week, Crocs released a series of initiatives to reduce their carbon footprint and environmental impact. One of the goals on the list is that Crocs plans to go 100% vegan by the end of 2021. Do you know what that means? Now is the time to grab your wallet and finally order a pair of those comfy and shockingly trendy shoes!
Currently, most Crocs are vegan—including the fuzzy-lined clogs that are made from synthetic fur. For a general rule of thumb, styles made from Croslite, a recycled rubber-like material, are vegan and cruelty-free. The only styles you should watch out for are those made with real leather.
Crocs’s Sustainability Efforts
While Crocs already has some environmentally-friendly practices in place, they recently announced plans to become even more sustainable in the coming years. For starters, Crocs plans to be an all-vegan brand by the end of 2021, utilizing as many recycled materials as they can. They also intend to reduce their use of packaging materials, transition to renewable energy sources at their offices and distribution centers, and find ways to keep their shoes out of landfills. All of Crocs’s sustainability efforts are steps along their journey to become a net zero company by 2030.
“Taking action to reduce our environmental footprint by implementing more sustainable practices across our entire business is the right thing to do for Crocs. As a company, we are deeply committed to accountability and we’re confident that we have the right team, the right innovations, and the right partners to help us achieve our net zero ambitions by 2030,” shared Andrew Rees, CEO.
In order to make the transition away from animal-based leather, Crocs is researching and testing out ways to replace that material with a more sustainable plant-based version. They want to shy away from using plastic-based vegan leather since it’s still harmful to the environment. With other shoe companies, we’ve seen the use of pineapple, apple, and mushroom-based leather so we can’t wait to see what Crocs comes up with!