CP3 adds Wicked Kitchen to his growing portfolio of plant-based brands.
Wicked Kitchen, a leading global food brand, continues its remarkable expansion to meet the increasing demand for delicious plant-based foods. The company just announced that Chris Paul, a 10-time National Basketball Association All-Star, has joined the brand as an investor. Known for his exceptional performance on the court, the NBA point guard and two-time Olympic Gold medalist made the transition to a plant-based diet in 2019. After experiencing enhanced performance, improved efficiency, and reduced inflammation, Paul decided to make plant-based eating a permanent part of his lifestyle.
Wicked Kitchen Celebrates Chris Paul’s Memoir Release with an Exclusive Giveaway
In his newly released memoir, titled Sixty-One, Paul offers a glimpse into his life beyond the basketball court. The book shares details about his dietary changes and lessons he learned from his grandfather. Paul's memoir not only showcases his personal journey but also highlights the importance of embracing a plant-based lifestyle.
To commemorate the launch of Sixty-One, Wicked Kitchen is hosting a giveaway—with the chance to win one of five autographed copies of the memoir, along with exclusive Wicked Kitchen merchandise. The giveaway has already begun on Instagram, and participants can enter by following @wickedkitchenfood.
Chris Paul with his new book Courtesy of Chris Paul
Joining Forces with Influential Investors
Paul joins an impressive roster of high-profile celebrity investors associated with Wicked Kitchen. The brand has already welcomed notable figures such as actor and vegan advocate Woody Harrelson, media personality Paris Hilton, actor and musician Lance Bass, and actress and activist Shailene Woodley. This collaboration with influential individuals emphasizes the growing popularity and impact of plant-based eating.
Pete Speranza, the CEO of Wicked Kitchen, expresses his enthusiasm for the growing number of influential individuals embracing a plant-based lifestyle. Speranza stated, "It's really exciting to have more and more influential and inspiring people choosing to eat plant-based. By working together, we can continue to make massive change."
Wicked Kitchen Birthday Cake ice cream Courtesy of Wicked Kitchen
Expanding Reach into the World of Sports
Last fall, Wicked Kitchen made its initial foray into serving sports teams and fans in the US by launching its first plant-based concession stand in partnership with the NBA's Minnesota Timberwolves at the Target Center in Minneapolis. This strategic move allowed Wicked Kitchen to introduce its delicious plant-based offerings to a broader audience while catering to the evolving preferences of sports enthusiasts.
Wicked Kitchen’s Global Reach
Wicked Kitchen remains committed to expanding its multi-category offerings and global retail presence. In the upcoming late summer season, Wicked Kitchen plans to launch new pizza varieties and ice cream flavors in Kroger and Giant Foods. Currently available in major US retailers such as Kroger, Sprouts Farmers Market, Giant Food, Publix, Stop & Shop, Albertsons, Schnucks, Wal-Mart, and 7-Eleven stores, Wicked Kitchen is making plant-based options more accessible to consumers nationwide.
Wicked Kitchen Berry White ice cream bar Courtesy of Wicked Kitchen
To stay updated and explore a variety of plant-based recipes, visit WickedKitchen.com.
