The clinically backed Scandinavian skincare brand is set to launch its award-winning products at Ulta Beauty on January 1, 2024.
In a move set to kick off the new year with radiant skin, OLEHENRIKSEN, the clinically backed Scandinavian skincare brand, is poised to launch its vegan beauty products at Ulta Beauty. This expansion into the nation’s largest beauty retailer on January 1, 2024, signifies a pivotal moment for the brand as it celebrates its 41st year in the industry.
OLEHENRIKSEN Teams Up with Ulta Beauty
Brand Founder Ole Henriksen shared, “It is an honor to partner with Ulta Beauty for OLEHENRIKSEN’s next retail chapter, especially as we both share a joyful approach to beauty. Our mission at OLEHENRIKSEN is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty. I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”
Courtesy of OLEHENRIKSEN
A Beauty Icon’s Next Chapter
Recognized as a leader in the beauty landscape for over four decades, OLEHENRIKSEN has achieved virality across social platforms and become a favorite among celebrities. Launching in Ulta Beauty will further extend the brand’s reach, offering a new consumer base the opportunity to experience the iconic #OleGlow clinically proven by the brand’s products.
OLEHENRIKSEN at Ulta Beauty
Speaking to the brand’s continued growth, Senior Vice President and General Manager of OLEHENRIKSEN, Sarah Koch, said, “We are honored to partner with Ulta Beauty to champion OLEHENRIKSEN’s next retail chapter. From the guests’ demand for our presence within Ulta Beauty’s offering, to our synergy across brand vision and shared dedication to providing consumers with a joyous experience, this momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products. As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all.”
Courtesy of OLEHENRIKSEN
Ulta Beauty’s Commitment to Excellence
Penny Coy, Vice President of Merchandising at Ulta Beauty, said, “At Ulta Beauty, we’re committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need. OLEHENRIKSEN is a shining example of this and we’re proud to partner with Ole and his team to bring his beloved brand to more beauty enthusiasts. With its proven formulas, award-winning products and transformative results, we’re giving guests what they want, and in some cases, what they never knew they needed, now with even greater access in more than half of our stores across the country and on Ulta.com. We look forward to inviting new and existing fans to discover OLEHENRIKSEN at Ulta Beauty in the new year.”
Learn more about OLEHENRIKSEN at OLEHENRIKSEN.com.
