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Grounded People
Grounded People
Sponsored Fashion & Beauty
Allie Mitchell Allie Mitchell Allie Mitchell

Grounded People’s Vegan Sneakers Combine Style, Comfort, and Sustainability for Everyday Wear

Because who doesn’t love a versatile lace-up sneaker?

Just because something is vegan, doesn’t necessarily mean it is sustainably and ethically made. This applies to everything from food and drinks to furniture and fashion. When you start to take note of this, shopping becomes a bit more challenging. But if you’re on the search for shoes, we have the perfect brand for you! Grounded People takes a sustainable approach to fashionable vegan sneakers.

Grounded People Is a Vegan, Cruelty-Free, and Fair-Trade Shoe Brand

The idea for Grounded People came about when co-founder and CEO Max Justus was traveling internationally. Witnessing the negative impacts the fashion industry imparts on the environment first-hand, he sought change. There must be a way to achieve a stylish sneaker without harming animals or the planet, right? Enter: Grounded People.

Grounded People is a vegan, cruelty-free, and fair-trade shoe brand that follows sustainable practices from start to finish. Beyond using plant-based materials, Grounded People partners with a manufacturing company in Brazil that is the only fully vegan factory in the world! They pay their employees fair wages and provide safe working conditions, so you can rest assured that your money is going to a company that cares about its impact on the planet and the people making the products.

Grounded People

Grounded People

Grounded People’s Lace-Up Sneakers

When it comes to construction, Grounded People’s lace-up vegan sneakers are top of the line! Each shoe represents the brands’ environmental and social commitments “from the ground up.” For instance, Grounded People sources the best sustainable materials in Brazil, like 100% recycled cotton and vulcanized rubber from rubber trees. The employees craft the materials by hand into durable shoes that will take you through your day with ease, comfort, and style.

Grounded People’s current sneaker selection includes high-top and low-top styles in six fashionable colors. Each pair is lightweight enough for a quick grocery store trip and sturdy enough to support your feet on a hike or long walk through a bustling city. And not only are these shoes suitable for many activities, they’re versatile in fashion. When you purchase a pair of sneakers, you can select an additional pair of laces—which come in a variety of colors—to express your style.

Grounded People

Grounded People

A Sustainable Footwear Brand That Gives Back

Grounded People is a sustainable footwear brand that gives back—in more ways than one. Through its LACES program, Grounded People raises funds for charities across the world. When customers buy extra shoelaces for their kicks, 100% of the profit goes to the organization affiliated with the color of the laces. For instance, the dark green shoelaces benefit One Tree Planted, a charity dedicated to rebuilding the Amazon Rainforest. Shop for the charity you want to support and take a step outside of your fashion comfort zone!

Another great give-back initiative Grounded People practices is its waste reduction program. When you’re ready to retire your sneakers (which won’t be for a very long time,) you can send them back! Just box up your shoes and mail them to Grounded People. From there, the brand will recycle the shoes responsibly. This will reduce your environmental impact and clear up space for another pair!

Lastly, Grounded People offsets its carbon emissions! At the end of each year, the brand calculates its approximate carbon footprint made during everyday operations. From there, the company donates money to its tree-planting partners to plant enough trees to offset its carbon footprint.

For more information, visit GroundedPeople.com.

Allie Mitchell


When Allie responded to an Instagram post on @vegoutlosangeles a few years ago, she had no idea she’d join the coolest vegan team on the planet. An Austin native, actress, yogi, and part-time sword fighter (don’t ask!), Allie is on a mission to live her best life and inspire others to do the same. She graduated from Hussian College In Studio with a B.F.A. in Contemporary Musical Theatre + Film and currently acts, writes, and eats her way through Los Angeles.

Must-have products: MUSH Overnight Oats, Califia Farms Creamer, HURRAW! Lip Balm, Facial Lounge Feather-Light Miracle Moisturizer

Articles by Allie
Allie Mitchell

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