Kim Kardashian Launches Limited-Edition ‘Kimade’ Energy Drink

This Alani Nu collab beverage is perfect for summer refreshment!

Alani by Kim K
Current Affairs Article

Courtesy of Alani Nu

This Alani Nu collab beverage is perfect for summer refreshment!

Health and wellness brand Alani Nu, founded by entrepreneur and influencer Katy Hearn, has announced an exciting partnership with multi-talented entrepreneur and celebrity, Kim Kardashian. The collaboration, known as "Alani by Kim K," introduces an exclusive limited-edition energy drink called Kimade, which offers a refreshing twist on the classic flavor of strawberry lemonade. Combining Kardashian's creative input with Nu's growing success in the health and wellness industry, Kimade—with its minimalist can design—offers a seasonal flavor in the brand's marquee product line.

Alani by Kim K

Courtesy of Alani Nu

Health and Wellness Brand Alani Nu

Alani Nu is a better-for-you health and wellness brand, dedicated to providing high-quality products that empower individuals to live their best lives. With a focus on innovation, Alani Nu offers a range of supplements and snacks tailored to support various aspects of overall well-being.

"We are thrilled to collaborate with Kim, who is such an amazing female powerhouse and entrepreneur," said Katy Hearn, founder of Alani Nu. "Kim's dedication to both her family and creating innovative brands perfectly align with our brand values, making this partnership such a natural fit. We are so excited for everyone to try this flavor, which we know is going to be one of our best yet!"

Tantalizing Flavor and Clean Ingredients

Each 12oz can of Kimade contains 200mg of caffeine, zero sugar, B vitamins, biotin, and a mere 10 calories. This delightfully refreshing beverage is also gluten-free. Known for delivering flavor-packed products, Kimade was carefully crafted to provide a punch of sweet strawberries blended with tart, freshly squeezed lemonade.

Availability and Launch

The highly anticipated Alani by Kim K collab is set to launch on Monday, July 17 at 12pm EST, starting with Kimade. Initially, the beverage will be exclusively sold on AlaniNu.com for $29.99 per 12-pack. Following the online launch, Kimade Energy Drinks will make their way to national retailers, including Walmart, Target, Kroger stores, GNC, and The Vitamin Shoppe.

For more information on the collaboration and the brand, visit AlaniNu.com.

VegOut Team

VegOut Editorial Team

Plant-based publication since 2016 · Editorial team across food, lifestyle, and human-behavior writing

VegOut launched in 2016 as a plant-based dining voice and has grown into a digital lifestyle publication for conscious living. Our editorial team covers what we eat, how we live, and how we think — from chef-driven recipes and sustainable travel to the psychology of relationships, generational shifts, and emotional resilience. We publish for a readership ranging from committed vegans to the curiously conscious, all united by a philosophy of impact over identity. We’re anti-dogma, pro-progress, and we believe the planet doesn’t need a few people doing conscious living perfectly — it needs millions of people doing it imperfectly.

More Articles by VegOut Team

More From Vegout