Kraft Heinz Not Company introduces NotMayo Squeeze, catering to the demand for convenient plant-based condiments.
NotMayo, the innovative plant-based mayonnaise from the Kraft Heinz Not Company, is gearing up for a game-changing release: a convenient squeeze bottle format. Launched as the flagship product of the Kraft Heinz Not Company, a collaboration between The Kraft Heinz Company and TheNotCompany, NotMayo has captivated taste buds with its uncanny resemblance to traditional mayo while being entirely plant-based.
Why Squeeze? Unveiling the Demand for Convenience
Squeeze bottles have emerged as the favored choice for mayo aficionados, showing a staggering growth rate that surpasses traditional formats by ninefold. Despite this trend, options for plant-based mayo in squeeze bottles are scarce. Recognizing the burgeoning demand and the need for accessibility, the Kraft Heinz Not Company seized the opportunity to introduce NotMayo in this convenient packaging.
Courtesy of NotMayo
NotMayo’s Unprecedented Success: From Jars to Squeeze Bottles
With a whopping 95% of reviewers endorsing NotMayo and a staggering 77% of purchasers expressing that it surpassed their expectations, NotMayo has swiftly risen to prominence. Within just four weeks of its launch, the jar version of NotMayo claimed the second spot among plant-based mayo brands on store shelves. Building on this success, NotMayo Squeeze is set to hit retailers nationwide at a suggested retail price of $5.99.
But the excitement doesn’t stop there. The brand is launching “Mayo Haters,” a marketing campaign. In a clever twist, self-proclaimed “mayo haters” will discover that their aversion extends to NotMayo, owing to its striking similarity to traditional mayo. This engaging campaign will extend to social media, where consumers can tag their favorite mayo haters to receive a 50% coupon to experience NotMayo for themselves.
Innovation, flavor, and inclusivity collide as the Kraft Heinz Not Company pioneers a new era of plant-based condiments with NotMayo Squeeze, inviting everyone to indulge in guilt-free, delicious mayo goodness.
For more information, visit NotCo.com.
