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Melissa Nowakowski Melissa Nowakowski Melissa Nowakowski

Vegan Horchata Liqueur Launches in the US

A new vegan horchata cream liqueur just launched ready to spice up your cocktail order.

Madrid-based premium liqueur brand, Licor 43, is bringing fully vegan Licor 43 Horchata to the US market. Last year, the company reformulated the original Licor 43 Horchata (previously branded Orochata) to cut the dairy and promoted the rebrand with a cheeky slogan, “I’m so vegan, I don’t even call my boyfriend honey.” The addition of the horchata flavor marks the first brand extension into the US since Licor 43 original, the best-selling Spanish liqueur in the world.

“For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the US,” Bill Corbett, CEO of Zamora Company USA, said. “Licor 43 Horchata provides a much-needed dairy-free and vegan option among cream liqueurs, a growing category that has experienced considerable recent consumer interest.”

The creamy liqueur base in Licor 43 Horchata is made with Mediterranean flavors, including tiger nut, cinnamon spice, and lemon, and proudly flaunts a dairy-free and vegan label. The updated vegan recipe is perfect in cocktails or poured over ice, and is hopefully just the first of many more dairy-free cream-based liqueurs from the brand.

For more information on Licor 43 and the full product lineup, check out the brand’s Instagram (@Licor43Global) or Licor43.com.

Melissa Nowakowski

@extra.vegan

Melissa has been vegan since 2017 and is a self-proclaimed pizza and doughnut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she donates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles.

Articles by Melissa
Melissa Nowakowski

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