Condiment brand Hidden Valley launched a vegan version of its iconic ranch dressing without fanfare on January 5. The bottle was spotted at a Food City grocer, and the photo spread across various vegan social media platforms to alert the masses. Both Instagram user @bigboxvegan and YouTube content creator Russel Heiman (@rollercoastervegan) confirmed that the condiment is vegan, which was then affirmed by a Hidden Valley spokesperson.
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The Hidden Valley Plant Powered Ranch will be distributed nationwide by April 2021 and sold alongside the non-vegan dressings. Each 12oz bottle has a suggested retail price of $3.49.
Hidden Valley is one of many commercial brands breaking into the vegan ranch category. Simple Truth, Trader Joe’s, Primal Kitchen, and Whole Foods offer name-brand plant-based ranch dressings. Other vegan options include dressings and dips from Follow Your Heart and Daiya.