Go to the main content

The Vitamin Shoppe to Carry Vegan Vitamin Brand Future Kind

The vitamin brand for plant-based eaters is rolling out at 500 The Vitamin Shoppe stores nationwide.

Group of Future Kind Supplements

Courtesy of Future Kind

The vitamin brand for plant-based eaters is rolling out at 500 The Vitamin Shoppe stores nationwide.

Raise your hand if you get your B12 in! The vegan supplement niche is booming, and Future Kind is leading the pack. Best known for their vegan line of vitamins, they are now launching in 500 The Vitamin Shoppe stores across the US!

Future Kind: Plant-Based Vitamins from Down Under

Future Kind was founded in 2019 by vegan Australian brothers and certified nutritionists Shaun and Eliot Cunningham. After studying nutrition, they discovered the power of a plant-based diet but found it difficult to find the right vegan supplements. So, they decided to launch Future Kind. Future Kind’s current product lineup includes a wide range of daily multivitamins, vegan collagen, vegan omega-3, and vegan gummy vitamins.

Future Kind founders

Shaun (left) and Eliot Cunningham (right), Future Kind Founders Courtesy of Future Kind

Thousands of people around the world love Future Kind because the company reflects their values. Plus, as a brand, they’ve donated over $30,000 to animal sanctuaries, helping to protect neglected and abused animals. What’s not to love?

All of Future Kind’s products are made with clean, sustainable, and high-quality vegan ingredients. From inception to launch, everything is made in the US at FDA-regulated facilities and is third-party tested. Plus, all orders arrive in eco-friendly packaging (typically glass bottles) with 100% carbon-neutral deliveries. Future Kind is committed to the environment and the health of their customers.

Person holding Future Kind supplement

Courtesy of Future Kind

Vegan Multivitamins for All: Future Kind to Roll Out in 500 The Vitamin Shoppe Stores Nationwide

Future Kind co-founder and CEO Shaun Cunningham said, “When we first launched Future Kind, the word ‘vegan’ was still a bit of a dirty word. As vegans ourselves, we were one of the few brands to use the word proudly. Now the nation’s largest vitamin retailer is putting their support behind us by rolling us out across 500 of their stores.”

The Vitamin Shoppe is a global, omnichannel specialty retailer with over 700 stores, providing customers with vitamins and supplements for over 46 years. Now, by partnering with Future Kind, they are bringing even more plant-based options to their customers. It’s clear that Future Kind is changing the game, and we’re all for it!

Person holding Future Kind supplement next to bottle

Courtesy of Future Kind

Learn more at FutureKind.com.

Allison van Tilborgh

Allison van Tilborgh

Allison is a digital media consultant, writer, and aspiring vegan-feminist scholar living in the Orlando, Florida area. She’s the founder of The Sanford Vegan, a vegan media brand, through which she connected with VegOut. As an early reader of VegOut Magazine, she dreamed of one day putting her own writing on the national stage (spoiler alert: that dream came true!). Allison loves experimenting with plant-based cooking and reading up on the latest trends in veganism and animal rights scholarship.

More Articles by Allison

More From Vegout