Customers will be able to find the popular seasoning in retailers nationwide this June.
If it has the Tabitha Brown stamp of approval, you know it’s going to be delicious! The beloved TikTok star and vegan taste-test queen has just launched a nationwide retail rollout of her popular Sunshine Seasoning.
Tabitha Brown’s Sunshine Seasoning
Wildly popular on TikTok and other social media outlets, Tabitha Brown has lovingly become known as “America’s Mom” due to her wholesome content, non-judgmental attitude, and soft cadence that will have you reaching through your phone for a hug. The vegan actress shares recipe videos, vegan food reviews, and encouraging messages with her social media following, which has grown to almost five million people over the past few years.
When she announced a limited-edition launch of her personalized seasoning last year, the entire stock sold out in just 39 minutes. This June, customers across the country will have a chance to buy the Sunshine Seasoning in retail stores nationwide. Sunshine Seasoning is being released in partnership with McCormick and is a Caribbean-flavored blend inspired by Brown’s own joyful personality. The seasoning is salt-free and contains allspice, thyme, turmeric, cayenne pepper, mango, and pineapple.
Tabitha Brown’s Partnership with McCormick
This new product is the latest collaboration between McCormick and Tabitha Brown, who have plans to continue a long-term partnership. Alia Kemet, Senior Vice President of Creative & Digital Transformation at McCormick said, “We were so blown away by the response to the McCormick Sunshine Seasoning by Tabitha Brown last year that we knew we had to get the seasoning in stores.”
As both Brown and McCormick aim to strengthen their partnership, they have announced an augmented reality experience called “Bring Tabitha Home” that will be available exclusively on the McCormick Flavor Maker App beginning June 15. With this experience, fans will be able to cook alongside a hologram version of Brown in the comfort of their own kitchens.
Visit McCormick.com to find a retailer near you carrying the new Sunshine Seasoning.
