The plant-based alternative boasts a rich and creamy texture, 12g of protein per serving, and only 8g of sugar.
Icelandic Provisions, renowned for its traditional skyr inspired by centuries of Icelandic heritage, unveils a groundbreaking addition to its lineup: Icelandic Provisions Oatmilk Skyr. This remarkable non-dairy offering promises a rich and creamy texture akin to its dairy counterparts, crafted with premium plant-based ingredients.
“After hearing from consumers that the current plant-based yogurts on the market don’t live up to their nutrition, texture, or taste expectations, we spent years at Icelandic Provisions crafting and perfecting an oat-based formula that has achieved the trifecta,” said John Heath, Icelandic Provisions Chief Innovation Officer. “We are proud to have developed a truly unbelievable product that has a nutrition profile similar to our dairy skyr with 12g of protein in each cup, a thick texture without adding gums or starches, and one that, of course, tastes so good you want to have it again and again.”
Courtesy of Icelandic Provisions
Icelandic Provisions Oatmilk Skyr
Available in single-serve and multi-serve options, Icelandic Provisions Oatmilk Skyr comes in a variety of delicious flavors, including Vanilla Bean, Strawberry, Blueberry, Peach, and Mango & Passion Fruit in 5-ounce cups, as well as Plain and Vanilla Bean in 16-ounce containers.
Mark Alexander, Icelandic Provisions Chief Executive Officer, said, “Like our traditional dairy-based offerings, our plant-based Oatmilk Skyr is purposefully crafted using high-quality, clean ingredients to serve as a deliciously thick and hearty wholesome breakfast or snack that will nourish our consumers’ minds and bodies to keep them going. As our biggest launch since the brand’s inception, we are excited to introduce Icelandic Provisions Oatmilk Skyr to non-dairy, flexitarian, and dairy eaters alike and show just how unbelievable this product is.”
Courtesy of Icelandic Provisions
Oatmilk Skyr Now Available at Whole Foods Market
With its nationwide debut at Whole Foods Market stores on January 22, 2024, Icelandic Provisions Oatmilk Skyr marks a milestone in the realm of dairy alternatives. As consumer preferences continue to evolve, this innovative offering stands as a testament to Icelandic Provisions’ unwavering dedication to excellence in taste, quality, and inclusivity.
Walter Ballenger, Principal Category Merchant for Yogurt, Kefir, and Drinkables at Whole Foods Market, said, “Bringing Icelandic Provisions Oatmilk Skyr to our shelves represents more than just a new product—it’s a testament to the growing demand for high-quality, non-dairy options in the yogurt aisle. This product showcases the importance of having quality dairy alternatives, meeting diverse dietary preferences while ensuring excellence in taste.”
For more information, visit IcelandicProvisions.com.
