Keep an eye out for two new vegan butter varieties from this longtime brand.
Wesson’s legacy spans 124 years, anchoring itself as a household name in American pantries. The year 2023 marks a significant milestone for the brand as it ventures into uncharted territory—the refrigerated aisle. The highly-anticipated Wesson Plant Butter Original and Plant Butter with Olive Oil are now gracing the shelves of select retailers in the Northeastern US. The verdict from taste-testers? An overwhelming 91% gave a resounding “yes” to purchasing this creamy and delightful new plant butter.
Wesson’s Brand Refresh
Wesson’s foray into the plant butter market is not a standalone venture but an extension of the brand’s revitalization, spearheaded by Richardson International. The brand’s acquisition in 2019 marked the beginning of a new era for Wesson, one that aligns with evolving consumer preferences for healthier, plant-based alternatives. “Wesson is an iconic, trusted brand that consumers turn to for unrivaled quality,” notes Brian Olson, Vice-President of Food & Ingredients at Richardson International. “Our vision is to give consumers more of what they love, through product innovation. This diversification in our business, allows us to tap into a category that’s growing 26% per year, while addressing consumers’ shift toward healthier lifestyles with a high-quality plant butter that’s unique in the marketplace.”
Wesson Joins the Plant-Based Butter Movement
Research indicates that two-thirds of Americans are open to buying plant-based butter, reflecting a growing trend in favor of plant-based alternatives. Wesson, known for its longstanding tradition of delivering quality, now steps into the plant butter arena, offering a 100% plant-based, dairy and preservative-free, vegan option. Wesson Plant Butter Original and Plant Butter with Olive Oil are ideal for spreading and boast a delicious, taste-tester-approved flavor.
At the heart of Wesson Plant Butters is canola oil, chosen for its nutritional benefits. Canola oil boasts the lowest saturated fat among all vegetable oils and is free from trans-fat. In a world where health-conscious choices matter, Wesson Plant Butters have stepped up to the plate. They contain no cholesterol and are entirely dairy- and preservative-free.
Wesson Plant Butters in the Northeast United States
The launch of Wesson Plant Butters begins in the Northeast, a region known for its high demand and unwavering brand loyalty. Irman Webb, Director of US Retail Sales, affirms, “Wesson Plant Butters have performed exceptionally well in consumer taste tests and the initial response from retailers has been strong. We continue to confirm new distribution outlets.”
Look for Wesson Plant Butters at Hannaford, Stop & Shop, and other retailers in the Northeast. Visit PureWesson.com to learn more.
