Meat Alternative Company Meati Launches for Pre-Order, Sells Out in 24 Hours
There’s a new vegan meat in town and customers are stocking up!
Vegan meat alternative startup Meati launched its direct-to-consumer cutlet pre-orders on Monday, February 14, and sold out of its entire inventory in less than 24 hours. Leading up to the pre-order launch, the company notified its existing email subscribers of the highly anticipated debut of the Meati Chicken Cutlet and Meati Crispy Cutlet. Fans were waiting at the ready and purchased over 1,000 juicy cutlets in the first hour and cleaned house of Meati’s pre-order inventory by the end of the first day.
Meati Cutlets Made from Mushrooms
Based out of Boulder, Colorado, the Meati brand specializes in high-quality, minimally processed meat alternatives. Co-founded by Tyler Huggins and Justin Whiteley, Meati features animal-free cuts made with mycelium, the nutrient-dense muscular root structure found in mushrooms. Meati Cutlets are rich in protein and fiber, low in fat, and contain no sugar or cholesterol. The plant-based chicken products are free from soy, wheat, and peas—ingredients found in most plant-based meats. Meati Cutlets can be cooked in a similar fashion to their non-vegan counterparts—this includes seared, baked, and grilled.
Nutritionally Dense Whole Food Proteins
The impressive pre-order sale at the brand’s debut is the first step in meeting its mission to deliver scalable, nutritionally dense whole food proteins to consumers and become the United States’ market share leader in plant-based meat by 2025. With endorsement and support from celebrities like Top Chef host Tom Colicchio, Meati is on track to meet its goals while protecting and preserving the planet’s resources.
Coming Soon: Meati’s Steak Filet
Looking to get your hands on Meati’s Chicken and Crispy Cutlets? Restock information from Meati is coming soon. To be the first in line, prospective customers can join the Meati email list to be alerted as soon as the cutlets are back in stock. In addition, Meati products are planned to roll out to a store near you over the next year. Plant-based foodies can also look forward to the launch of Meati’s Steak Filet, a savory, protein-packed vegan steak filet made with mycelium. In the meantime, check out Meati’s website for more information on America’s up-and-coming meat alternative.
During her studies to become a registered dietitian, Anja—a longtime vegetarian—transitioned to a vegan diet. Living in Kalamazoo, Michigan at the time (Go Broncos!), she met Maggie and Tammie through VegOut Kalamazoo (one of VegOut’s first focus cities) and began collaborating with the duo. When she’s not writing about new vegan eats, practicing as a pediatric clinical dietitian, and virtually coaching fellow plant-based eaters, you can find her creating veg-centric recipes, trying new cruelty-free products, and spending time with her partner Addison and cat Kovu.
More from VegOut
Meet TCHO’s Dark & Bitter, Your New Favorite Vegan Baking Chocolate
This Dark & Bitter Unsweetened Baking Chocolate is a kitchen staple!
15 Nostalgic Vegan Snacks
We’re throwing it back to the good old days—with a vegan twist!
15 Must-Try Vegan Restaurants in Orange County
Pizza shops, sushi restaurants, burger joints—this list covers it all!
The Best Vegan Restaurants in Florida
From the Panhandle to the big city, Florida is a hot spot for plant-based eats.
10 Best Vegan Restaurants for a Date Night in LA
There are only green flags at these vegan eateries!
Vegan Baked Goods That Ship Nationwide for the Holidays
From Hanukkah bundt cakes and Christmas cookies to gingerbread house kits, this list covers it all!
Our 5 Secret Ingredients for Vegan Holiday Cooking
Add these products to your plant-based recipes this holiday season!
Prados Beauty Celebrates Indigenous Beauty and Resilience
Founder Cece Meadows puts Indigenous voices at the forefront of the beauty industry.
8 Vegan Sweaters to Keep You Warm This Winter
We’re staying warm this season with these vegan styles!
10 Vegan Chocolate Chip Brands Perfect for Baking
These dairy-free chocolate chips were made for cookies, waffles, muffins, and more.
12 Vegan Beauty Gifts to Shop This Holiday Season
Deck the halls with boughs of vegan beauty gifts!
Sustainably and Carefully Sourced Ingredients Set This Native American-Owned Vegan Bakery Apart
Place an order from Wholesome Bakery in honor of Native American Heritage Month!