You can now enjoy Beyond burgers, tacos, and more while attending a game or concert at Madison Square Garden.
Madison Square Garden just unveiled an exciting partnership with Beyond Meat. The collaboration has named Beyond Meat as the very first “Official Plant-Based Meat Partner” of Madison Square Garden, the New York Knicks, Knicks Gaming (NBA 2K League), New York Rangers, and the Arena Concert Series at Madison Square Garden.
Beyond Meat Concession Stand at Madison Square Garden
One of the standout highlights of this partnership is the introduction of the Go Beyond Grill, a completely unique and dedicated concession stand. This stand will exclusively feature and serve Beyond Meat’s mouthwatering plant-based meat products. Located on the sixth floor concourse of Madison Square Garden, it will be open during a wide range of events, including sports, music, and live entertainment. Among the delectable Beyond Meat products available at the stand, guests can savor the new Beyond Smashable Burger, the meatier Beyond Sausage, and two exclusive dishes that showcase Beyond Steak, a certified heart-healthy food according to the American Heart Association. Get ready to experience a new era of plant-based dining at Madison Square Garden!
Broadway Edition Beyond Burger Courtesy of Beyond Meat
Go Beyond Grill Menu
- Broadway Edition Beyond Burger: Two seared Beyond Smashable Burger patties, garnished with plant-based cheese, shredded lettuce, tomato, and a drizzle of Rafters sauce, all served on a toasted sesame seed bun.
- Beyond OG Bratwurst Sausage: Indulge in a succulent Beyond Sausage Brat Original link, crowned with caramelized onions and German mustard, nestled in a toasted roll.
- Beyond Spicy “Showtime” Sausage: Savor the juiciness of a Beyond Sausage Hot Italian link, topped with marinara sauce, peppers, and onions, enclosed in a toasted roll.
- Empire State of Beyond Nachos: Delight in seared Beyond Steak resting atop crispy tortilla chips, dressed with creamy plant-based nacho cheese sauce, pico de gallo salsa, and pickled jalapenos.
- The Garden Steak Tacos: Seared Beyond Steak takes center stage in warm flour tortillas, accompanied by salsa verde, pico de gallo, and micro cilantro.
- Chili and the City: Experience the goodness of sautéed Beyond Beef, slow-simmered with onions, crushed tomatoes, and kidney beans in a rich and flavorful chili sauce.
Beyond Spicy “Showtime” Sausage Courtesy of Beyond Meat
Beyond Meat on Menus Throughout Madison Square Garden
Furthermore, select Beyond Meat delights will grace various concession stands throughout the illustrious Madison Square Garden, including the Garden Market. This ensures that the millions of visitors welcomed by The Garden each year will have easy access to these delectable options.
David Hopkinson, President and COO of MSG Sports, the driving force behind global marketing and brand partnerships for the MSG family of companies, expressed, “Beyond Meat’s environmentally friendly, nutritious products are a perfect match for Madison Square Garden as we continuously strive to deliver a wide array of food and beverage options for our fans—with a focus on sustainability. We are so proud to welcome Beyond Meat to the MSG family as our first-ever Official Plant-Based Meat Partner.”
In this exciting partnership, Beyond Meat will enjoy substantial brand exposure during Knicks and Rangers games hosted at The Garden. This includes in-game LED displays and dasherboard signage during regular season games broadcast on MSG Network, as well as LED signage during concerts. Additionally, Beyond Meat will team up with the digital teams of the Knicks and Rangers to create two unique original content series that will be showcased across digital channels for both teams.
For more information on Beyond Meat, visit BeyondMeat.com.
