Bel Brands Launches Plant-Based Cheese Line Nurishh
Bel Brands, the brand behind Laughing Cow and Babybel cheeses is launching Nurishh—an entirely plant-based line of cheeses!
Announced today, Paris-based cheese giant Bel Brands is launching Nurishh, a new line of plant-based slices and shreds in the US market. As one of the first traditional cheese companies to add plant-based cheeses to their product offerings, Bel Brands is on a mission to become a major player in the healthy snack market. Leaning into the expertise of the French and their high-quality cheeses, customers can expect Nurishh to hit the mark in taste, meltability, and adaptability.
“Food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together,” said Florian Decaux, plant-based acceleration director at Bel Brands. “Nurishh can help you create dishes that bring everyone to the table—like a perfectly melted grilled cheese or a delicious cheesy pizza.”
The new range comes in slices (cheddar, mozzarella, provolone), and shreds (cheddar, mozzarella, cheddar & mozzarella blend), and has added plant-based B12 with no artificial colors or flavors.
The new line will be available at select national retailers and Amazon Fresh beginning in April. For the latest on the launch and store availability, follow Nurishh on Instagram (@Nurishh_US) or check out NurishhPlantBased.com.
Melissa has been vegan since 2017 and is a self-proclaimed pizza and doughnut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she donates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles.
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