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Bachan’s Debuts New Sauce Flavor Exclusively at Target

The vegan-friendly Hella Hot Japanese Barbecue Sauce blends red jalapeño and red habanero for a fiery, versatile condiment.

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The vegan-friendly Hella Hot Japanese Barbecue Sauce blends red jalapeño and red habanero for a fiery, versatile condiment.

Bachan’s, the popular brand known for its Original Japanese Barbecue Sauce, is turning up the heat with its latest creation. Today they announced the launch of their seventh sauce flavor—the Hella Hot Japanese Barbecue Sauce. This new, fiery concoction will be available exclusively at Target.

Double Hit of Heat

The Hella Hot Japanese Barbecue Sauce delivers a mouth-watering warmth with its unique blend of red jalapeño and red habanero. This dynamic duo offers a puree of fermented red jalapeño, enhanced by the spicy kick of red habanero, creating a flavor profile that intensifies with each bite. Crafted in small batches and cold-filled, this sauce is made with simple, authentic, vegan, and non-GMO ingredients. The result is a crave-worthy condiment that highlights bold flavors of soy, ginger, garlic, and green onion.

Justin Gill, Bachan’s Founder and CEO, said, “There are those that like it hot, and some that like it really hot. So, with the introduction of Hella Hot, we were looking to put the heat front and center. Hella Hot is for fans of heat and spice, for everyone who doesn’t mind a good burn or a little sweat.”

Versatile and Vibrant

Bachan’s Hella Hot Japanese Barbecue Sauce isn’t just a barbecue sauce; it’s a versatile addition to your culinary arsenal. Use it as a marinade, dip, finishing sauce, or even as a hot sauce. Its amped-up Scoville levels make it perfect for hot wings, stir-fry dishes, or as a spicy substitute on tacos, pizza, or a michelada.

Bachan’s Legacy of Flavor

The cornerstone of Bachan’s is its Original Japanese Barbecue Sauce, a recipe passed down through generations to Gill by his Bachan (a Japanese American term of endearment for grandmother). Since its 2019 launch, the brand has expanded to include Hot and Spicy, Yuzu, Gluten Free, Miso, Sweet Honey (not vegan), and now Hella Hot. Bachan’s sauces are available at over 20,000 retailers nationwide and online, with a strong presence on Amazon as the #1 best-selling barbecue sauce.

Get Your Heat On at Target

Bachan’s Hella Hot Japanese Barbecue Sauce, in a 17-ounce bottle, is available exclusively at Target for $8.99. Embrace the heat and spice up your meals with this innovative new flavor from Bachan’s.

For more information, visit Bachans.com.

VegOut Team

VegOut Team

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