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Austin Mayor Kirk Watson Proclaims January 2024 as ‘Plant-Based for the Planet Month’

Plus, more than 35 innovative plant-based dishes have made their debut on menus across the Austin area.

Austin, Texas

Plus, more than 35 innovative plant-based dishes have made their debut on menus across the Austin area.

In a groundbreaking move for sustainable dining, Mayor Kirk Watson has officially proclaimed January 2024 as ‘Plant Based for the Planet Month’ in Austin, Texas. This proclamation marks a pivotal moment in the city’s commitment to fostering environmental stewardship and endorsing healthy, planet-friendly eating habits.

Plant-Based Initiative Gains Momentum

The ‘Plant-Based for the Planet’ campaign, spearheaded by the local nonprofit Planted Society, has been instrumental in steering Austin’s top restaurants toward sustainability. With the mayor’s official backing, the initiative is set to make an even more significant impact on the city’s dining landscape.

District 2 Austin City Councilwoman Vanessa Fuentes, said, “I’m thrilled to see the City of Austin support the Plant-Based for the Planet initiative. This project will make strides to combat climate change through sustainable food practices, while also tackling food insecurity in our community. It’s a critical step towards a healthier, greener, and more equitable future for Austin.”


Fez Courtesy of Planted Society

Over 35 New Plant-Based Dining Specials

Diverse culinary talents from over 14 participating restaurants are crafting innovative plant-based dishes, adding over 35 new eco-conscious specials to their menus. This culinary celebration invites Austin residents and travelers alike to embark on a month-long journey of savoring delicious, climate-friendly meals.

“We are truly delighted to be a part of this initiative and witness the momentum it has gained in Austin,” said Edwin Marty, Food Policy Manager for the City of Austin. “Our gratitude extends to the creative local restaurant partners helping us illustrate that eating more plant-based food is not only great for the environment and great for our health—but also delicious.”


Uroko Courtesy of Planted Society

Fighting Climate Change, One Plant-Based Meal at a Time

Since its inception, ‘Plant-Based for the Planet’ has helped cities save over 1.3 million pounds of CO₂ equivalents. Austin’s participation is expected to propel this impact even further. The initiative not only encourages patrons to support their favorite restaurants but also promotes community engagement and a culture of sustainable dining, making it a significant stride toward a greener future.

Visit PlantedSociety.org to learn more.

VegOut Team

VegOut Team

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