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This AAPI Woman-Owned Brand Just Launched Genderless, Sustainable Period Care Products at Target

Reimagining and normalizing period care, August announces its first retail rollout!


Courtesy of August

Reimagining and normalizing period care, August announces its first retail rollout!

Exciting news for eco-conscious period-havers! August, the AAPI woman-founded period care brand, is launching its premium and sustainable products at over 400 Target stores nationwide. Their line of period-positive tampons, liners, and pads is designed for everyone who menstruates, regardless of gender, race, or socio-economic status.

August’s Gender-Inclusive Approach

Unlike other products on the market, August’s packaging reads “for everyone who menstruates,” driving their mission for gender inclusivity. The brand is committed to making dignified period care options accessible and available to all, prioritizing transparency by openly sharing information about its supply chain and sustainability practices.

August menstrual care products boxes

Courtesy of August

Periods for the Planet

All August tampons, pads, and liners are sustainably made with 100% organic cotton materials and are hypoallergenic, fragrance-free, and free of harmful chemicals. The brand is also a certified 1% for the Planet company and Climate Neutral Certified company—the only tampon brand to have this certification.

August Launches in Target Stores Across the Country

August is reimagining and normalizing period care through impactful industry change, and with their Target launch, they’re one step closer to achieving their goal. Their products are designed to be soft, absorbent, and leak-proof, giving you peace of mind and comfort during your cycle. By democratizing access to period care through empowerment and gender inclusion, August is challenging period shame and cultural norms to uplift menstruators of every gender. Plus, with every direct-to-consumer purchase, August donates products to underserved communities and 1% of each order to a nonprofit of your choice.

August co-founders sitting on stools

August Co-Founders Courtesy of August

Say goodbye to harmful and non-inclusive period care products and say hello to August! Visit ItsAugust.co to learn more and join the period-positive movement. And shop now at Target.com!

Allison van Tilborgh

Allison van Tilborgh

Allison is a digital media consultant, writer, and aspiring vegan-feminist scholar living in the Orlando, Florida area. She’s the founder of The Sanford Vegan, a vegan media brand, through which she connected with VegOut. As an early reader of VegOut Magazine, she dreamed of one day putting her own writing on the national stage (spoiler alert: that dream came true!). Allison loves experimenting with plant-based cooking and reading up on the latest trends in veganism and animal rights scholarship.

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