Just in time for Dry January, the new non-alcoholic offering can be enjoyed by guests in all cabins.
Alaska Airlines has taken flight experiences to new heights by introducing Best Day Brewing Kölsch, the first non-alcoholic beverage in its premium beverage collection. The move comes just in time for Dry January, allowing passengers to enjoy a refreshing beverage without the aftermath of a hangover.
A Healthier Happy Hour
Best Day Brewing Kölsch boasts just 55 calories per can, offering passengers a healthier alternative to traditional beer without compromising on taste. The craft non-alcoholic beer, originating from the San Francisco Bay Area, is now available in First Class and Premium Class for free, and can be purchased in the main cabin on flights where a full beverage service is provided.
Crafted on the West Coast
Alaska Airlines, known for its commitment to passenger well-being, collaborated with Best Day Brewing, a West Coast favorite. The #1 selling non-alcoholic Kölsch in the United States, Best Day Kölsch, provides a crisp and refreshing experience with toasty malt character and lighter hoppiness. Furthermore, at 55 calories per can, it fits seamlessly into a health-conscious lifestyle.
“We are always looking for healthier food and beverage options that allow our guests to maintain their lifestyles without sacrificing the taste or quality of the product they’re consuming,” said Todd Traynor-Corey, Alaska Airlines managing director of guest products. “Best Day Brewing achieves that with its craft non-alcoholic beers founded right here on the West Coast.”
Courtesy of Alaska Airlines
The Rise of Non-Alcoholic Beverages
The partnership reflects a broader trend in the beverage industry as consumers seek alternatives to traditional alcoholic drinks. Best Day Brewing’s unique brewing process preserves the flavors and aromas of exceptional beer, appealing to those who desire the taste without the alcohol content.
Crafting Moments at 30,000 Feet
“At its core, the partnership with Alaska Airlines and Best Day Brewing is about celebrating life’s adventure. Having our non-alcoholic Kölsch at 30,000 feet is about enjoying all the upside of cracking open a great tasting beer and acknowledging that when you land your journey is just beginning,” said Tate Huffard, CEO of Best Day Brewing.
Supporting a Lifestyle
“I’m excited to travel with an airline that’s inclusive and offers a drink to their passengers who live a sober life or like the taste of beer, but not the effects of alcohol,” said Brittney Childs, Alaska Airlines mileage plan member and loyal guest who tipped Alaska about the Best Day Brewing’s craft non-alcoholic beers when she posted a can on her social media account. “Breweries have come such a long way in making non-alcoholic beers taste good and Best Day Brewery has definitely achieved that. I like that I can enjoy a non-alcoholic beer on the ground and now, in the air when I fly Alaska Airlines.”
As the demand for non-alcoholic beverages continues to rise, Alaska Airlines and Best Day Brewing offer passengers a chance to savor the journey without the buzz, promoting a healthier and more inclusive in-flight experience.
Learn more about Best Day Brewing at BestDayBrewing.com.
