Go to the main content

Psychology says people who describe themselves as 'brutally honest' aren't unusually truthful - they've learned that labeling cruelty as honesty protects them from accountability

Research reveals that those who pride themselves on "brutal honesty" are actually using a psychological manipulation tactic that allows them to be cruel without facing social consequences—and they're no more truthful than anyone else.

Lifestyle

Research reveals that those who pride themselves on "brutal honesty" are actually using a psychological manipulation tactic that allows them to be cruel without facing social consequences—and they're no more truthful than anyone else.

We've all met that person who proudly declares themselves "brutally honest." You know the type. They'll tear apart your presentation in front of the entire team, then shrug and say, "Hey, I'm just being honest." They'll make cutting remarks about your appearance, your choices, your dreams, and when you flinch, they'll remind you that they're just "telling it like it is."

But here's what psychology actually tells us about these self-proclaimed truth-tellers: they're not particularly honest at all. They've just discovered a clever loophole that lets them be cruel without consequences.

The brutality overshadows the honesty

When someone leads with "I'm going to be brutally honest with you," what usually follows? In my experience, it's rarely constructive feedback or a difficult truth delivered with care. Instead, it's often something harsh, unnecessary, or deliberately hurtful.

Jason Whiting, Ph.D., a Professor and Licensed Marriage and Family Therapist, puts it perfectly: "When a fight starts and someone claims they are 'brutally honest,' they are probably being more brutal than honest."

I learned this lesson the hard way with a former friend who constantly competed with me. She'd criticize my career choices, my relationships, even my running routine, always prefacing her comments with "I'm just being honest with you because I care." But looking back, I realize she never offered solutions or support, just criticism wrapped in the flag of honesty. Eventually, I had to end that friendship because I understood that her "honesty" was really just a way to make herself feel superior.

The truth doesn't need brutality to be effective. In fact, adding cruelty to your message usually guarantees it won't be heard at all.

Why people hide behind brutal honesty

So why do people do this? What makes someone choose brutality over kindness when delivering their version of the truth?

Often, it comes down to control and protection. By labeling their harsh words as honesty, they create a shield against criticism. If you object to their cruelty, suddenly you're the one who "can't handle the truth." It's a brilliant manipulation tactic when you think about it. They get to say whatever they want, however they want, and if you're hurt, well, that's your problem for being too sensitive.

Upworthy captured this perfectly: "People who describe themselves as brutally honest are usually more interested in the brutality than the honesty."

I had a demanding female boss years ago who exemplified this behavior. She prided herself on being "straight-talking" and "no-nonsense," but what she really was doing was using aggression as a management style. Working with her taught me about internalized misogyny and the pressure women face to be "tougher than the men." She believed that being harsh made her strong, but all it really did was create a toxic work environment where everyone walked on eggshells.

The message gets lost in the delivery

Here's what the "brutally honest" crowd doesn't seem to understand: when you hurt someone, they stop listening to your message and start protecting themselves from your attack.

Jonice Webb, Ph.D., a Licensed Psychologist and Author, explains it this way: "The sad result for those who communicate with brutal honesty is that, by hurting the feelings of others, their true message is usually lost."

Think about it. When someone attacks you verbally, what happens? Your defenses go up. Your heart rate increases. You're no longer processing their feedback; you're just trying to protect yourself emotionally. Any valid point they might have had gets buried under the hurt they've caused.

After transitioning from finance to writing, I discovered that my analytical skills translated perfectly into breaking down psychological concepts. But one thing those years of analyzing numbers taught me was that presentation matters as much as content. You can have the most accurate data in the world, but if you present it in a hostile or aggressive way, no one will want to hear it.

Real honesty requires empathy

True honesty, the kind that actually helps people grow and improves relationships, requires something the "brutally honest" crowd often lacks: empathy.

Research shows that individuals who self-identify as "brutally honest" often exhibit low empathy and aggressive communication styles, which can harm relationships and hinder effective communication. This makes sense when you think about it. If you truly care about someone, you'll find a way to tell them difficult truths without destroying them in the process.

I remember a therapy session where I cried for the first time in years. It taught me so much about emotional suppression and how I'd been confusing emotional numbness with strength. My therapist had to deliver some hard truths about my behavior patterns, but she did it with such care and compassion that I could actually hear her message and work with it. That's what real honesty looks like.

Being right matters less than being kind, though this didn't come naturally to me at first. Coming from the analytical world, I was trained to focus on accuracy above all else. But I've learned that you can be both accurate and kind. You can deliver difficult truths while still respecting the humanity of the person receiving them.

How to spot the difference

So how can you tell the difference between someone who's genuinely honest and someone who's using honesty as an excuse for cruelty?

Watch their patterns. Do they only deliver "brutal honesty" when they're angry or frustrated? Do they seem to enjoy the discomfort they cause? Do they get defensive when you point out that their delivery was hurtful? These are red flags that you're dealing with someone who's more interested in the brutality than the truth.

Genuinely honest people will deliver difficult truths when necessary, but they'll do it with care. They'll choose their words thoughtfully. They'll consider timing and context. They'll check in afterward to make sure their message was understood and to offer support. They understand that honesty without kindness is just cruelty with better PR.

Also, notice who claims this label for themselves. In my experience, truly honest people rarely need to announce it. They don't preface their statements with warnings about their brutal honesty. They just communicate clearly and respectfully, letting their actions speak for themselves.

Final thoughts

The next time someone tells you they're "brutally honest," pay attention to what follows. Are they offering constructive feedback with genuine care for your wellbeing? Or are they using honesty as a license to be cruel?

And if you've been that person, the one who prides yourself on brutal honesty, maybe it's time to ask yourself what you're really trying to accomplish. Because if your honesty consistently leaves people hurt, defensive, or damaged, you're not being honest at all. You're just being brutal.

Remember, the truth doesn't need brutality to be powerful. In fact, the most transformative truths are often delivered with the most compassion. Real honesty builds bridges; brutal honesty burns them down. The choice of which one you practice says far more about you than any "truth" you might deliver.

 

VegOut Magazine’s February Edition Is Out!

In our latest Magazine “Longevity, Legacy and the Things that Last” you’ll get FREE access to:

    • – 5 in-depth articles
    • – Insights across Lifestyle, Wellness, Sustainability & Beauty
    • – Our Editor’s Monthly Picks
    • – 4 exclusive Vegan Recipes

Avery White

Avery White is a writer and researcher who came to food and sustainability journalism through an unusual path. She spent a decade working as a financial analyst on Wall Street, where she learned to read systems, spot patterns, and think in terms of incentives and consequences. When she left finance, it was to apply those same analytical skills to something that mattered to her more deeply: the food system and its environmental impact.

At VegOut, Avery writes about the economics and politics of food, plant-based industry trends, and the intersection of personal health and systemic change. She brings a data-informed perspective to topics that are often discussed in purely emotional terms, while remaining deeply committed to the idea that how we eat is one of the most powerful levers individuals have for environmental impact.

Avery is based in Brooklyn, New York. Outside of writing, she reads voraciously across economics, environmental science, and behavioral psychology. She runs most mornings and considers a well-organized spreadsheet a thing of genuine beauty.

More Articles by Avery

More From Vegout