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23 Vegan Beauty Brands Owned by Women of Color to Shop Right Now

Celebrate Women’s History Month with these WOC-owned vegan beauty brands!

Fempower Beauty duo sticks with disco balls
Fashion & Beauty

Courtesy of Fempower Beauty

Celebrate Women’s History Month with these WOC-owned vegan beauty brands!

We’re highlighting the 23 most buzzworthy vegan beauty brands owned by women of color! These cosmetic companies are breaking boundaries in the makeup industry—and we’re all for it. In this article, we spotlight women empowering a new generation by leading a more inclusive beauty community. So, celebrate Women’s History Month by adding these must-try brands to your get-ready routine!

Krave Beauty

Upgrade your skin’s protection with Krave Beauty! The vegan skincare line features many beauty must-tries, but their Beet The Sun SPF 40 PA+++ is at the top of our list. Its lightweight texture and hydrating ingredients—like beetroot extract, vitamin E, and hyaluronic acid—make it the perfect base for your makeup routine.

Krave Beauty products on bed

Courtesy of Krave Beauty

The Glowcery Shop

If you’re a sustainable beauty enthusiast, The Glowcery Shop will be your new favorite! All products are handmade by founder Roshanne Dorsett to preserve the freshness of ingredients while keeping energy emissions down. Their products boast nutrient-dense superfoods like avocado, broccoli, and prickly pear seed oil.

The Glowcery Shop products with pomegranate and watermelon

Courtesy of The Glowcery Shop


Are you looking to adopt a low-waste beauty routine? Then, Axiology is here to help! With a focus on reducing waste in the beauty industry, founder Ericka Rodriguez created the brand’s plastic-free, zero-waste lipstick. Each item is formulated with only ten ingredients, leaving a smooth buttery finish with every application.

Box of Axiology 3-in-1 beauty crayons

Courtesy of Axiology


Recently featured on Shark Tank, Nopalera crafts various solid moisturizers, serums, and soaps for the most sensitive skin types. Known for its anti-inflammatory properties, cactus is infused in all products to detox and gently exfoliate the skin without compromising moisture. If your skin is on the dryer side, this eco-friendly skincare brand is for you!

Nopalera beauty products

Courtesy of Nopalera

Ami Cole

Ami Cole redefines clean beauty with their buzzworthy makeup products! A standout product is their Skin-Enhancing Tint—an award-winning complexion product geared toward melanin-rich skin. This must-try comes in six shades and delivers a satin and hydrating finish.

Ami Cole beauty products and beauty bag

Courtesy of Ami Cole

Wyld Skincare

With ocean health as its leading value, Wyld Skincare said goodbye to plastic packaging! Founder Joy Yap centers wellness and sustainability in all products by ethically sourcing ingredients when formulating. And if you’re looking for a beauty brand that gives back, this skincare brand donates proceeds from each product to ocean conservation efforts.

Wyld Skincare in a box with confetti

Courtesy of Wyld Skincare


Looking for a versatile product to take with you on the go? Daybird is here to help! Their Tinted Skincare is the ultimate one-and-done beauty must-have. It multi-tasks as a hydrating serum, foundation, sunscreen, and moisturizer!

Daybird tinted skincare on clear shelf

Courtesy of Daybird

Dear, Klairs

Make room in your medicine cabinet for this Korean beauty line! Dear, Klairs stocks the utmost nourishing skin products like their Supple Preparation Facial Toner, Gentle Black Fresh Cleansing Oil, and Midnight Blue Calming Sheet Mask.

Hand reaching for Dear, Klaus products with plant in vase in background

Courtesy of Dear, Klairs

Cheekbone Beauty

Cheekbone Beauty unapologetically reclaims beauty standards, and we’re all for it! Founder Jenn Harper stays in touch with her Anishinaabe roots and celebrates Indigenous beauty year-round. Shop their bestselling Sustain Eyeshadow Pencil! This makeup staple comes in six vibrant shades and is made with coconut oil to distribute evenly across the eyelid.

Cheekbone Beauty liners with swatches

Courtesy of Cheekbone Beauty


Not only is NakedPoppy a hub for clean-skincare fanatics, but they also carry a whole line of vegan skin must-tries! Give your body a moisture boost with their newest launch, Renew Retinol Oil. It’s packed with restorative ingredients like bakuchiol, squalene, and encapsulated retinol.

NakedPoppy skincare products on clear stand

Courtesy of NakedPoppy

Wonder Curl

Wonder Curl carries an eye-catching selection of vegan hair staples! Their products are made to retain moisture and control frizz in curly and coily textures. Bestselling Sealing Hair Butter is a thick emollient-rich cream that locks in moisture without leaving a greasy residue.

Wonder Curl products with comb and greenery

Courtesy of Wonder Curl

Mei Apothecary

Recharge your skin with Mei Apothecary! Founder Stephanie Zheng offers an antioxidant-filled, nourishing oil and under-eye gel mask that delivers a plumped feel and look. Don’t forget your lymphatic drainage—their Jade Gua Sha is the ultimate sculpting tool for your night routine.

Mei Apothecary various beauty tools

Courtesy of Mei Apothecary

Sweet Chef

Sister line of Glow Recipe, Sweet Chef infuses nutrition-dense ingredients into their products, including ginger, carrots, and beets. Inspired by the health benefits of fresh-pressed green juices, founder Christine Chang formulates skin essentials that achieve a healthy and radiant glow.

Sweet Chef serums on bathroom counter

Courtesy of Sweet Chef

Kulfi Beauty

Founder Priyanka Ganjoo creates a fun and inclusive beauty community with her brand Kulfi! The vegan makeup brand is named after a colorful South Asian ice cream and is visually translated throughout all their products. Shop their newest launch—Mehndi Moment Blush! This cheeky must-try comes in five rosy-hued colors tailored to fit all skin tones.

Kulfi Beauty lipglosses and liners on table

Courtesy of Kulfi Beauty

Pholk Beauty

Pholk Beauty is a hot spot for all things clean beauty! The Black-owned skincare line caters to various skin concerns. To build the perfect regimen for your skin type, take their online Skin Quiz. A great starter is the Deep Clean and Slay Daily Ritual Set. This bundle includes Daily Detox Face Wash, Aloe Lemon Balm Face Mist, and Featherlight Cucumber SkinNectar.

Polk Beauty skincare on white stand

Courtesy of Pholk Beauty

Shaz & Kiks

Sisters and co-founders Shaz Rajashekar and Kiku Chaudhuri craft haircare products inspired by Indian Ayurvedic beauty traditions. Some key Ayurvedic herbs are turmeric root oil, neem oil, and kokum butter. These powerhouse ingredients will strengthen your hair, stimulate growth, and refresh your scalp.

Chaz & Kiks hair product covered in bubbles in bathroom

Courtesy of Shaz & Kiks


Does your skincare routine need an opulent touch? Founder Lesley Thornton delivers just that with her high-performing skincare line Klur. With skin health and wellness in mind, the vegan brand offers a host of luxurious skin staples. These must-try products include the Immersion Skin Concentrate and Stellar Restoration Corrective Complex.

hand holding Klur cream

Courtesy of Klur

Alamar Cosmetics

This Cuban-owned beauty brand carries sultry beauty products for all skin tones. Alamar Cosmetics will give you a gorgeous sun-kissed look, from luminous blush and bronzer duos to creamy earthy lip liners.

Alamar Cosmetics palette with tropical background and coconuts

Courtesy of Alamar Cosmetics


Do you need a skin routine to fit into your busy schedule? Then, KAIKE is for you! By offering multifunctional products, this Black-owned beauty line ensures your skincare routine is effective while saving time. To start, shop their KAIKE box. This all-in-one bundle features a sugar scrub, body butter, makeup cleanser, and more!

Hand holding KAIKE product

Courtesy of KAIKE

Vive Cosmetics

Founders Joanna Rosario and Leslie Valdivia embrace their Latine roots in this must-try cosmetic brand! Vive Cosmetics creates fully vegan glosses, matte lipsticks, and nourishing lip masks. And don’t forget your lip care! Shop their Dulce de Guava Lip Care Duo. This fruit-flavored kit comes with a mango-butter-infused lip mask and scrub.

Vive Cosmetics lip products and swatches

Courtesy of Vive Cosmetics

Fempower Beauty

Co-owned by Blair Imani Ali, Fempower Beauty breaks social norms with their gender-fluid approach to makeup. The vegan cosmetic brand carries vibrant lippies for all skin tones. Made with softening ingredients like shea butter, vitamin E, and meadowfoam seed oil, your lips will feel silky smooth!

Fempower Beauty duo sticks with disco balls

Courtesy of Fempower Beauty

Terra Beauty Bars

Terra Beauty Bars stock plenty of self-care must-tries—we can’t choose just one! Wind down with their Relax Lavender + Eucalyptus Salt Bath Soak, or treat yourself to an aromatic floral shower with the Naked Rose Facial Cleaner Bar infused with Rosehip & Brazilian Rose Clay.

Hand holding Terra Beauty Bars

Courtesy of Terra Beauty Bars


M2U NYC features top-notch, affordable makeup products without compromising quality! With a fun approach to beauty, this AAPI-Owned beauty line has everything you need to achieve an everyday look. Shop their newest launch, their liquid eyeliner! Designed with a felt tip and waterproof formula, this will be a beauty bag staple in no time.

M2U NYC products with babies breath flowers

Courtesy of M2U NYC

Alejandra Tolley

Alejandra Tolley


Vegan junk-foodie Alejandra was born and raised in Los Angeles County. As a self-made writer, she always makes sure that she advocates for all humans and animals. When she’s not typing the day away, you can find her singing her lungs out to Mitski, taking pictures of her doggies Luna and Dexter, or stocking her kitchen with more avocados, strawberries, and Kettle Salt n Vinegar chips. Alejandra also loves traveling and sharing her eats from around the world on Instagram.

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