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22 Black-Owned Beauty Brands to Shop Now and Always

Transform your makeup and skin-, body-, and haircare routines with this lineup of Black-owned beauty brands!

Candy x Paints nail polishes
Fashion & Beauty

Courtesy Candy x Paints

Transform your makeup and skin-, body-, and haircare routines with this lineup of Black-owned beauty brands!

Does your self-care routine need a makeover? Well, we’ve got you covered with these 22 Black-owned beauty brands. We highlight everything from plant-forward skincare and nourishing body care to restoring hair care and bold makeup must-haves. Keep reading to find your new beauty go-to!

Donna’s Recipe

Beloved vegan foodie Tabitha Brown debuted a haircare brand fit for all hair types! Donna’s Recipe features a fierce lineup of all-natural must-tries like Strength Hair Oil, Hydration Mist, and Vegan Biotin Hair Gummies. To boost your hair’s moisture, shop their newest Sweet Potato Pie Collection!

Donna's Recipe haircare with women on couch

Courtesy Donna’s Recipe

Melanin Haircare

Step up your hair routine with Melanin Haircare! Founder Whitney White features products that seal in hydration and add volume to all curly hair types. Their Twist-Elongating Style Cream provides hydration with nutrient-filled ingredients, including sweet almond and vitamin-rich argan oil. In addition, remember to seal in your moisture with their Melanin Stretch Satin Head Wraps!

Melanin Haircare products on shelving

Courtesy Melanin Haircare

Joséphine Cosmetics

Create a full-glam makeup look with this bold Black-owned beauty line! Josephine Cosmetics carries everything you need to achieve a dramatic finish. The vegan beauty brand stocks vibrant must-haves—like graphic eyeliners, luminous highlighters, and bright lippies—to elevate any beauty routine.

Joséphine Cosmetics eye dazzle

Courtesy Joséphine Cosmetics

Candy x Paints

Tired of typical nude nail colors? Don’t fret! Candy x Paints offers over 40 eye-catching nail polishes! Each lacquer is free from over 21 toxins, ensuring top-notch quality. This vegan beauty line carries everything from bright oranges and rosy-hued pinks to chrome slivers.

Candy x Paints nail polishes

Courtesy Candy x Paints

Kimberly New York

Kimberly New York features an array of plant-based fragrance staples. Each product is geared toward sensitive skin and infused with a proprietary blend of 20% fragrance oil and natural solvents. While you’re spritzing your wrists and elbows, remember to give your hair a couple of sprays!

Kimberly New York fragrances

Courtesy Kimberly New York

The Glowcery Shop

The Glowcery Shop sets the tone when it comes to organic skincare! All products are handmade by founder Roshanne Dorsett to preserve the freshness of ingredients while keeping energy emissions down. The eco-conscious brand infuses each item with nutritious vitamins, minerals, and superfoods—similar to what may be in your kitchen cabinet!

The Glowcery skincare products with pomegranate and tomatoes

Courtesy The Glowcery

Dehiya Beauty

Modeled after ancient beauty rituals, the Black-owned beauty brand takes clean and effective skincare to the next level. Dehiya Beauty champions natural beauty through their botanical-forward formulas. Some standout products include Safi Mist, Aya Restorative Goddess Mask, and Lip + Cheek Tint!

Dehiya Beauty skincare products

Courtesy Dehiya Beauty

Habit Cosmetics

Habit Cosmetics is the go-to destination for all things nails! Made with nontoxic ingredients, each polish adds a pop of color to any beauty regimen. Remember to shop their face products, such as Bright Lights Organic Creme Highlighters and The Ultimate Vegan + Organic Multi-Use Color pots!

Habit Cosmetics nail polishes

Courtesy Habit Cosmetics

Pholk Beauty

This Black-owned skincare line creates clean beauty with melanin-rich skin at the forefront. Pholk Beauty makes it easy to build a personalized regimen with their online Skin Quiz. To start, shop the Get Your Glow On Daily Ritual Set! This bundle includes Glow Replenish Face Wash, Honeysuckle Rose Face, and Mist Rose Gardenia SkinNectar.

Pholk Beauty skincare products

Courtesy Pholk Beauty

The Lip Bar

Need lipstick that lasts all day long? Well, The Lip Bar will be your new go-to! The vegan beauty brand stocks velvety lip liners, long-lasting glosses, and nourishing lip care. Not sure where to start? Check out their virtual try-on to find the perfect lippie for you!

The Lip Bar products

Courtesy The Lip Bar


PLANTMADE offers stress-free solutions to hair care! Their 100% natural and vegan products repair breakage, strengthen follicles, and promote hair growth. Some key moisturizing ingredients are pumpkin seed oil, olive oil, and aloe juice. A must-try is their Oasis set! This bundle is perfect for coils, curls, and locs.

Woman on couch with PLANTMADE products



Looking for a new signature scent? Moodeux has got you! The vegan fragrance brand offers long-lasting formulas by opting for clean, botanical notes like apricot, grape, and orange blossom.

Moodeaux fragrances

Moodeaux Photo by Katy Shayne

Yubi Beauty

Yubi Beauty’s Miracle Brush will become your new beauty staple in no time! Designed with vegan bristles, this makeup tool won’t soak up your foundation and delivers a flawless finish every time. Pair your brush with their Complete Clean Kit! This beauty must-try features a deep cleansing wash and a quick-acting sanitizing spray.

Yubi Beauty products with towel

Courtesy Yubi Beauty

Laws of Nature Cosmetics

Laws of Nature Cosmetics embraces natural beauty with must-have lightweight complexion products! Need help finding the perfect match? Their Shade Match Quiz makes it easy to secure the right shade.

Laws of Nature makeup powders

Courtesy Laws of Nature Cosmetics

Sacha Cosmetics

When it comes to a full-glam look, Sacha Cosmetics carries it all! This Black-owned brand features an eye-catching lineup of vegan beauty staples. A standout product is their Buttercup Setting Powder! This must-try delivers an airbrushed finish with every application.

Sacha Cosmetics makeup palettes

Courtesy Sacha Cosmetics


Founder Latrice Love creates a fun space for women of color in the beauty community by hosting virtual events, pop-ups, and wellness retreats. Her brand, Liplove, features various makeup essentials, including vibrant lippies and nourishing face oils.

Liplove beauty oil

Courtesy Liplove

Absolute Joi

Founder Dr. Anne formulates her products with women of color in mind. Absolute Joi stocks products to visibly improve texture, retain moisture, and rejuvenate the skin with gentle and effective ingredients.

Absolute Joi group of products

Courtesy Absolute Joi

Bomba Curls

Add some Dominican sazón to your hair regimen! Founder Lulu Cordero encourages everyone to embrace their natural coils and curls. Taken after traditional Dominican haircare remedies, Bomba Curls offers a buzzworthy range of curly hair essentials. Shop their Forbidden Oil! Use it as a conditioner booster, a scalp treatment, or a daily hydratant.

Bomba Curls hair products

Courtesy Bomba Curls

For Tmrw

If you’re a clean beauty enthusiast, For Tmrw is for you! The vegan lacquer brand develops nontoxic polishes that will leave you obsessed. This Black-owned beauty line crafts nail must-haves from earthy hues to warm blues for all skin tones.

For Tmrw nail polishes

Courtesy For Tmrw

Prime Beauty Cosmetics

Indie brand Prime Beauty Cosmetics carries a host of glam essentials! They have everything you need to achieve a dramatic finish, including highlighters, bronzers, and setting powders!

Prime Beauty Cosmetics makeup powders

Courtesy Prime Beauty Cosmetics

Inala Beauty

Liven up your hair routine with Inala Beauty! Your hair’s health will be restored with their high-performing products. Shop their bestselling Power Potion! This treatment is made with an oil-free formula to reduce shedding, nourish the scalp, and minimize breakage.

Inala Beauty hair product and comb

Courtesy Inala Beauty

Mented Cosmetics

Mented Cosmetics is at the forefront when it comes to inclusive beauty! The vegan brand carries a foundation shade and nude lip color for every skin tone. Shop the newest launch, their Full-Time Brightening Concealer! It offers full coverage while leaving a lightweight finish.

Mented Cosmetics concealer

Courtesy Mented Cosmetics

Alejandra Tolley

Alejandra Tolley


Vegan junk-foodie Alejandra was born and raised in Los Angeles County. As a self-made writer, she always makes sure that she advocates for all humans and animals. When she’s not typing the day away, you can find her singing her lungs out to Mitski, taking pictures of her doggies Luna and Dexter, or stocking her kitchen with more avocados, strawberries, and Kettle Salt n Vinegar chips. Alejandra also loves traveling and sharing her eats from around the world on Instagram.

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