The multi-platinum artist joins forces with BetterBrand in a strategic investment, marking a unique collaboration with the launch of the limited-edition Zedd x The Jalapeño Cheddar Better Bagel.
Anton Zaslavski, widely known as Zedd, has become a strategic investor in BetterBrand, a key player in the $12 trillion refined carb industry. Zedd's investment follows BetterBrand's successful Series A funding round, where founder Aimee Yang achieved a groundbreaking pre-money valuation of $170 million, setting a new record for the highest Series A valuation by a female founder in venture history.
Zedd, a multi-platinum, GRAMMY Award-winning artist, brings his global influence to BetterBrand. With a stellar career in music, including iconic albums and collaborations with A-list artists, Zedd's involvement goes beyond financial backing.
Zedd x BetterBrand Limited-Edition Bagel Collaboration
To mark this collaboration, BetterBrand is introducing the limited-edition Zedd x The Jalapeño Cheddar Better Bagel. This new product, featuring fresh jalapeños and vegan cheddar shreds. The bagel boasts the protein content of four eggs, carb content of one mango slice, and sugar content of one stalk of celery, making it a delicious and health-conscious choice.
“Health and wellness is an ever-evolving passion of mine and through that journey I discovered The Better Bagel,” said Zaslavski. “It’s a product I stand by and has been a game-changer as part of my high protein, low calorie diet. I’m thrilled to officially be involved with BetterBrand to help shine a light on their innovative yet compromise-free products.”
"Anton has been both impressive and inspiring to work with, and we’re grateful to have him on this journey. As an already existing consumer, he has a deep understanding of the brand and product; knows how to provide an unparalleled customer experience; and is aligned with our mission of breaking barriers as a champion of hope, freedom, and joy.” said Yang.
Courtesy of BetterBrand
BetterBrand's Diverse Investor Lineup
Zedd joins an impressive roster of investors, including actor Patrick Schwarzenegger, Cruise founder and CEO Kyle Vogt, venture capitalist Chris Hollod, Gaingel’s managing director Lorenzo Thione, restaurateur Sean Thomas of Wendy’s, actress Emmy Rossum, entrepreneur and investor Dorie Smith, and more.
To learn more about BetterBrand and get your hands on this exclusive product, visit EatBetter.com.
