This Beef Jerky Company Made the Switch to 100% Vegan After 50 Years in the Meat Industry
NOBLE Jerky isn’t your ordinary plant-based jerky company. In fact, for generations, they weren’t even plant-based. When co-founder Stefan Urbani and the NOBLE team realized that sustainable agriculture was not feasible when raising animals for food production, they restructured their business to become 100% plant-based.
Since shifting to a fully vegan model, NOBLE Jerky has seen its revenue soar by 70%. NOBLE Jerky flavors include Sweet BBQ, Teriyaki, Hickory, Original, and Chipotle. They are available for purchase through select online retailers, including the NOBLE Jerky website.
All NOBLE Jerky is non-GMO and provides up to 14g of plant protein per serving. Compared to regular beef jerky, the brand notes that their plant-powered counterpart uses a fraction of the resources needed for production, all while generating fewer carbon emissions.
The NOBLE team is enthusiastic about their change to an entirely plant-based model. They believe that providing individuals with healthy vegan options will help show that plant-based diets are not difficult.
Photo credit: @daughtersgeneralstore on Instagram
Ari is a writer, filmmaker, and amateur Los Angeles vegan scene encyclopedia. He loves to travel and, at the same time, considers himself a homebody, so it’s not uncommon to find him abroad one day and back in LA the next. During his free time, you’ll find him playing Settlers of Catan with friends, catching classic films at the American Cinematheque, and dining at any and every vegan restaurant he can find.
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