The juice brand is showcasing the artwork of Jourdan Ash, Roma Osowo, and Uma Leoni while giving back to an organization that helps fight food insecurity.
Most of us know that there’s a lack of access to healthy food in low-income communities. Food insecurity is one of those intricate problems that’s hard to hear about, uncomfortable to discuss, and daunting to solve. But there are several brands and organizations out there taking action—like Pressed. This Black History Month, Pressed is launching limited-edition bottle designs with Black female artists to support food accessibility awareness programs.
Pressed’s Vegan-Friendly Juices and Wellness Shots
Pressed is most known for its vegan-friendly juices and wellness shots that are available at local storefronts and on their website for nationwide shipping. The brand’s goal is to provide food accessibility across the United States but this February, they sought out a way to go even further than their normal efforts.
Pressed Will Donate a Portion of Sales to Freedge
In honor of Black History Month, Pressed teamed up with three Black female artists to design bottle labels and tote bags that showcase the artists’ work and raise funds for a community fridge program. The three artists include Jourdan Ash (New York), Roma Osowo (Dallas-Fort Worth), and Uma Leoni (Los Angeles). All three women are extremely talented visual artists who actively participate in, volunteer at, or donate to local organizations in their community that support food accessibility.
Here’s how it works: The visually delicious labels will be featured on three of Pressed’s most popular beverages (Greens 3, Citrus 2, and the Strawberry Orange Mango Smoothie) as well as tote bags. For each limited-edition bottle and tote sold in February, Pressed will donate a portion of sales (up to $30,000) to Freedge, an organization that helps reduce food waste and food insecurity through community fridges.
“At Pressed, we believe everyone deserves to have access to the best of what nature has to offer, which is why we’re dedicated to raising awareness around food accessibility by partnering with other community leaders who share the same mission. Each of these inspiring artists have brought our food accessibility mission to life by supporting community fridge programs, like Freedge, through their artwork and dedication to the local communities they live in,” shared Michelle Peterson, Chief Marketing Officer of Pressed.
Pressed’s Limited-Edition Juice Bottles
To celebrate the new series and continue to spread the word about fighting food insecurity, Ash, Osowo, and Leoni will make special appearances at select Pressed locations in their respective cities. Customers can stop by to meet the artists, get their tote bags signed, and load up on juices. To support the cause even further, we’d recommend showing these artists some love on social media and looking into supporting community fridges in your city through Freedge or a similar organization.
For more information, visit Pressed.com.