Pinky Cole Teams Up with Shake Shack to Launch Vegan “SluttyShack” Burger in NYC
The vegan chef and this popular fast-food chain are releasing an all-vegan, limited-edition menu item in Harlem, New York!
This month, Pinky Cole of Slutty Vegan and Shake Shack have teamed up to create a one-of-a-kind vegan burger—the SluttyShack. The new plant-based menu item will be available for a limited time on Wednesday, August 11 at the Shake Shack location in Harlem, New York. The collaboration is part of Shake Shack’s “Now Serving” series, in which the brand is collaborating with local chefs across America to give back and support local organizations while also creating unique and delicious menu items. “
Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York, but across the country,” Mark Rosati, Culinary Director of Shake Shack, told VegOut. “Having the chance to collaborate with her and her team on this burger has been an honor—not only has it been fun and creative, but it’s been inspiring. We’re proud to work alongside the Slutty Vegan team and support communities near and dear to us both, and after a successful run in Atlanta, we’re excited to bring the SluttyShack to our New York fans, too.”
The SluttyShack Vegan Burger
The SluttyShack features a Shake Shack veggie patty topped with Pinky’s secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch, and vegan mayo on Slutty Vegan’s signature toasted Hawaiian bun. The burger is priced at $8.49 a pop, and will be available for purchase in-store, pickup via Shake Shack’s website, or delivery and pickup via the Shake Shack app.
“Our mission isn’t to tell people to go vegan—but rather, to inspire guests to open up horizons with something new and different. Partnering with Shake Shack is a natural way of furthering this mission—enjoy one of America’s most beloved burger spots, but try it with a twist,” Pinky Cole, Founder and CEO of Slutty Vegan, told VegOut. “Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities. Our goal with this collab is to build support for communities and industries close to our hearts.”
Proceeds from the SluttyShack Will Be Donated
Proceeds from the SluttyShack will be donated directly to ROAR, a community of hospitality leaders advocating for New York City’s independent restaurant industry and creating a path to a sustainable future.
Guests who come out to try the SluttyShack burger will also have the opportunity to enjoy live entertainment courtesy of NYC’s DJ Menyu, SluttyShack swag, and an appearance from Pinky Cole herself. For more information on the collaboration, check out @sluttyveganatl on Instagram or visit shakeshack.com.
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