The popular woman-owned vegan cookie brand has been selected as part of a new rotating badge program.
In a groundbreaking move for women's sports, the Phoenix Mercury and Cleveland Avenue—a global venture capital firm specializing in investments in lifestyle consumer brands and technology companies—have unveiled a new partnership. This innovative collaboration introduces the first-ever rotating jersey badge partnership, showcasing different brands each season. Vegan cookie company Partake Foods has been selected as the inaugural badge partner for the 2024 Phoenix Mercury season.
Empowering Women On and Off the Court
The partnership underscores Cleveland Avenue's commitment to empowering women, featuring a diverse portfolio of brands that drive positive change. Partake Foods, founded by Denise Woodard in 2016, offers allergy-friendly snacks, including cookies and graham crackers, catering to over 32 million Americans with food allergies.
Josh Bartelstein, CEO of the Phoenix Mercury and Phoenix Suns, said, “The magnitude of this historic partnership with Cleveland Avenue is built on our shared commitment to invest in and support women—from athletes to entrepreneurs. Featuring Partake Foods on Mercury jerseys this season offers the opportunity to showcase a woman-founded company making a positive impact in its industry, furthering our goal to empower women on and off the court.”
Partake Foods Selected as First Badge Partner
As the official jersey badge for the 2024 season, Partake Foods' logo will adorn the left shoulder of Mercury's game jerseys. Woodard's journey of creating Partake Foods started after her daughter's food allergies diagnosis. She set out to make snacks for all that are vegan, non-GMO, and free of the top nine allergens.
Woodard shared, “Being chosen as the inaugural brand of this incredible partnership is both an honor and aligned to Partake’s mission of radical inclusivity. We are proud to join Cleveland Avenue and the Phoenix Mercury in championing all that women are capable of achieving.”
Courtesy of Partake Foods
Phoenix Mercury's Commitment to Women's Sports
The Phoenix Mercury, under owner Mat Ishbia, continues to invest in women's sports and the community. Recent initiatives include hosting the WNBA All-Star 2024, launching an all-girls YMCA youth basketball league, and announcing plans for a new state-of-the-art practice facility.
This historic partnership sets a new standard for supporting women's sports, demonstrating the transformative impact of collaboration and investment. Through initiatives like the rotating jersey badge partnership, the Phoenix Mercury and Cleveland Avenue pave the way for inclusivity and innovation in women's athletics.
For more information on Partake Foods, visit PartakeFoods.com.
